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JOB SUMMARY:
The Communications Specialist writes compelling content using commercial insights and develops communications supporting marketing campaigns by effectively communicating our brand, solutions, and messaging to end-users and our distribution channel. Provides assistance on marketing and product management projects. Strong emotive writing and organizational skills are required.
ESSENTIAL/PRIMARY DUTIES:
- Creates and writes messaging that consistently reflects the Midmark brand voice and aligns with key strategies, quality regulations and follows the Midmark Writing and Grammar Style Guide.
- Produces copy for a full range of marketing materials including, but not limited to, email campaigns, AdWord campaigns, digital and print advertisements, brochures, website, eBooks, PowerPoints, and magazine articles.
- Collaborates with the creative team to produce written materials from concept to final product, including research, interviews, writing and editing.
- Delivers quality copy in brand format that contains all necessary legal language and registration marks.
- Works with digital marketing to identify and implement keywords into all pieces of content in order to improve SEO rankings.
SECONDARY DUTIES:
- Assists with building and implementing e-mail campaigns and other digital marketing projects.
- Collaborates with marketing team to develop and deliver creative initiatives that drive sales results.
- Works with digital marketing team to obtain and understand campaign analytics to maximize campaign performance.
- Maintains communication with cross-functional departments.
EDUCATION and/or EXPERIENCE:
Bachelor’s degree in marketing, journalism, communications, or equivalent work experience. 2-4 years of writing and marketing experience within the medical or healthcare industries.
COMPETENCY and/or SKILL:
- Exceptional creative writing and excellent verbal and written communication skills
- Must possess the ability to synthesize technical information into professional marketing communications
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Ability to leverage AI-powered tools to streamline content creation and distribution, enhancing communication efficiency and audience engagement
- Ability to utilize machine learning algorithms to analyze communication effectiveness and optimize messaging strategies for improved outreach and impact
- Knowledge of email marketing software and best practices (experience with HubSpot and/or Eloqua a plus)
- Must be well-organized with the ability to edit, research and problem-solve
- Ability to work at all levels of documentation development, from initial research to editing final drafts
- Proficient proofreading skills with attention to clarity, grammar, and detail
- Knowledge of various writing styles, including AP, APA, and MLA
- Excellent cross-functional skills, specifically working with channel development, product management and sales
- Ability to work independently as well as function effectively as a team member
SUPERVISORY RESPONSIBILITIES:
- None
Founded in 1915, Midmark Corporation is the only company transforming healthcare experiences through innovative design within the medical, dental and animal health environments. With more than 2,200 teammates worldwide, Midmark focuses on harmonizing space, technology and workflows, creating a better experience for caregivers and patients at the point of care. The Midmark headquarters and innovation hub are located in Versailles, Ohio, which is also home to the Midmark Experience Center, Design Center, Technology Center and our largest manufacturing facility. Midmark maintains eleven additional locations in the United States, including four innovation hubs, and has subsidiaries in India and Italy.
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