Marketing Manager (Dental BU)

JOB SUMMARY:

The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all.

ESSENTIAL/PRIMARY DUTIES:

• Serves as a steward of assigned commercialized product categories. Develops and executes marketing strategies and plans within the product segment.

• Accountable for delivering annual P&L targets, including revenue, gross margin, and market share targets.

• Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.

• Leverages customer and market insights to identify new growth opportunities and support strategic initiatives across assigned product categories.

• Maintains marketing content, collateral, and sales enablement tools.

• Establishes KPIs and delivers ongoing performance monitoring and reporting.

• Analyzes market share and competitive activity to guide product and marketing decisions.

• Provides monthly product forecasts to support financial planning and operational readiness.

• Recommends annual pricing adjustments based on data-driven analysis and business case development.

• Collaborates cross-functionally (upstream marketing, vendors/OEMs, operations, and engineering) to gather market intel, execute innovation launch plans, manage budgets, deliver training/presentations as the product SME, and drive continuous product improvements and quality updates.

SECONDARY DUTIES:

• Ensures product is commercially available and properly represented in the Midmark customer experience center.

• Support business unit programs, such as design workshops, as required.

• Plans and participates in trade shows.

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in business or related field. MBA is preferred. 3 – 5 years of experience in marketing or product management, or equivalent combination of education and experience.

COMPETENCY and/or SKILL:

• Ability to lead cross-functional teams

• Strong analytical and financial skills

• Proficient in understanding technical product aspects

• Healthcare products, medical devices or medical furniture experience preferred

• Strong written and verbal skills; experience making presentations

• Proficient in Microsoft Office applications, including Outlook, Excel, and Word

• Employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency

• Leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation

SUPERVISORY RESPONSIBILITIES:

• Provides leadership, coaching, and/or mentoring.

• May have direct reports.