Digital Marketing Coordinator I

Job Title: Digital Marketing Coordinator I

Job Classification: Non-Exempt

Reports To: Marketing Manager

Department: Marketing

Job Summary and Objectives

The Digital Marketing Coordinator I role is a versatile marketing professional responsible for supporting digital marketing, social media management, event & community engagement support, content creation, and brand stewardship.

The ideal candidate possesses a blend of marketing, digital media, and communication skills with the ability to support multiple projects across various business units.

Essential Job Functions

• Create and manage digital content across social media platforms, blogs, and other communication channels.
• Develop and implement social media strategies that align with company objectives, brand standards, and marketing initiatives.
• Create, schedule, and publish engaging content including graphics, videos, photography, and written communications.
• Support product launches, promotional campaigns, customer communications, and service announcements with approved content.
• Manage social media advertising campaigns and assist with digital advertising initiatives.
• Assist with execution of community events, trade shows, open houses, employee events, and customer engagement programs.
• Monitor online reputation and engage professionally with customers and community members across digital platforms.
• Support crisis communications and emergency communications efforts with direction from leadership utilizing approved content and copy.
• Maintain current knowledge of telecommunications products, industry trends, marketing best practices, and digital technologies.
• Deliver exceptional customer service by demonstrating ownership, professionalism, effective communication, and a customer-first mindset.

Supervisory Responsibilities

• No direct supervisory responsibility.

Competencies

• Strong knowledge of marketing principles, branding, advertising, and customer engagement.
• Experience with social media platforms, digital marketing, and content management.

·         Familiarity with digital marketing tools, email platforms, analytics tools, and content creation software.

• Excellent written, verbal, and interpersonal communication skills.
• Creative content development, storytelling, and brand messaging abilities.
• Strong organizational and time management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Customer-focused mindset with strong relationship-building skills.
• Experience collaborating across departments and managing internal and external partnerships.
• Initiative, adaptability, and problem-solving abilities.
• Understanding of telecommunications, broadband, wireless, or technology industries preferred.

Physical and Mental Requirements

• Regularly required to sit, use hands, and communicate effectively.
• Frequently required to stand, walk, and operate office equipment.
• Occasionally lift and/or move up to 10 pounds.
• Ability to manage multiple projects, meet deadlines, and maintain attention to detail.
• Ability to analyze data and make informed recommendations.

Certification/License Requirements

• Current Driver's License.

Work Environment

• Primarily office-based with frequent use of computers, communication platforms, marketing software and social media platforms
• Regular travel to company locations, events, sponsorship activities, and community engagements.
• Frequent interaction with internal teams, customers, vendors, media contacts, and community partners.

Education

·         Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field preferred.

Experience

• Minimum of 1-3 years of experience in marketing, communications, managing social media accounts, digital marketing or related roles.
• Telecommunications, broadband, technology, or related industry experience preferred.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Basic graphic design or multimedia editing skills preferred (Adobe Creative Suite or Canva)
• Knowledge of SEO, web traffic metrics, and paid social campaign management.
• Photography, videography, graphic design, and content creation experience is a preference.

This position is Safety Sensitive under the Oklahoma Medical Marijuana Law.

Other duties may be assigned at the discretion of management based on the needs of the business.