Brand Manager Centrum

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Help lead the world’s #1 multivitamin brand into its next era of cultural relevance and digital excellence.

As Brand Manager on Centrum, you will spearhead the brand’s transformation into a modern, social‑native, culturally fluent powerhouse. This is a role for a marketer who lives at the intersection of culture, creativity, data, science, and storytelling. You’ll drive demand, shape culture, and unlock the next chapter of growth through breakthrough social campaigns, earned‑first thinking, and digital innovation.

WHAT MAKES THIS ROLE SPECIAL

This role is designed for a new breed of marketer — someone who thrives in a world where:

• Culture moves fast

• Social is the new broadcast

• Earned ideas drive paid media

• Performance data fuels creative agility

• AI elevates, not replaces, human insight

You’ll be shaping not just brand performance — but how modern marketing is done across the organization, directly supporting the expectations set by marketing leadership including elevating digital/social craft and building disruptive capability into the team.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

WHAT YOU WILL LEAD

COMMS DEVELOPMENT

• Lead the brand’s modern marketing transformation, putting social, PR, earned, and cultural storytelling at the center of how Centrum shows up in the world.

• Build earned‑worthy ideas rooted in consumer behavior, platform nuance, and cultural signals — ensuring our presence across earned, owned, organic, and paid channels stays bold and consumer‑first.

• Serve as brand lead for halo cultural programs including US Soccer and MAOTC

• Drive social‑first scientific storytelling, partnering with innovation, global, and medical teams to translate science into compelling, scroll‑stopping content.

PERFORMANCE MEDIA & MODERN GROWTH

• Accelerate growth through performance marketing sprints, personalization, and agile experimentation — in partnership with performance marketing teams.

• Act as the brand’s primary partner to the media team, shaping strategy, optimizing in real time, and championing ROI discipline with speed and creativity.

STRATEGY FOR THE FUTURE

• Support brand strategy development for 2026, 2027 and beyond, ensuring Centrum remains relevant across generational audiences and emerging wellness behaviors.

• Collaborate with Customer Strategy teams to develop modern retail and shopper experiences — including ecommerce acceleration and new distribution innovation.

• Work with global partners to adapt or originate global content for the U.S., ensuring our work is modern, social‑first, and insight‑led.

TEAM LEADERSHIP & TALENT DEVELOPMENT

• Develop and mentor associate brand managers, creating a high‑performance team built on creativity, agility, and marketing craft excellence.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree

• 4+ years of commercial marketing experience in a mid-sized beauty and/or wellness company

• Recent experience in a digital-first environment with expertise in social media, performance marketing, personalization, e-commerce and culture-first activations

• Strong influencing and leadership skills both with senior audiences and cross-functional peers and leaders

• Strong project management skills

• Experience with brand strategy development, creative development, media management, promotional planning, ecommerce and social media

• Strong communication skills (written, storytelling and presentation)

• Proven expertise managing and motivating outside agencies and vendors

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA

• Prior experience working within matrixed organizations on global brands

*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

The salary range for this role is $142,282 - $177,852 USD annually

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date

 Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email: 

Use subject line: ‘Haleon Careers: Job Accommodation Request’ 

Your Name and contact information 

Requisition ID and Job Title you are interested in 

Location of Requisition (city/state or province/country) 

Description of specific accommodation you are requesting 

Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.