Digital Marketing Specialist

Title:                         Digital Marketing Specialist, Membership

Reports to:              Director, Membership

Job Summary:           The Digital Marketing Specialist supports the strategy and creation of a donor-focused email marketing program and is responsible for its day-to-day execution. This position executes and evaluates a robust schedule of solicitation and stewardship email and texting campaigns, partnering with the Membership team, outside agencies, copywriters, and across Heritage to drive long term growth. The Digital Marketing Specialist is able to multitask, adapt to changing priorities and deadlines, and commit to quality execution. The Specialist is data-driven, with a keen focus on testing and using data learnings.

Job Duties:

• Support the development and implementation of strategies to cultivate a growing digital program, tracking success based upon member count, retention, and revenue.
• Manage email campaign processes, including building and testing email strategies for cultivation and solicitation, building donation pages, creating workflows, and deploying emails.
• Maintain marketing automation systems, create campaigns, user segmentations, and lists.
• Coordinate with the Senior Direct Marketing Manager to implement fundraising strategies for members who engage with Heritage online.
• Collaborate with membership managers, Heritage departments, and outside partners to develop multi-channel fundraising appeals, build relationships with members, and strengthen Heritage online infrastructure.
• Analyze campaign performance and data to optimize fundraising activities with the goal of maximizing revenue and building relationships with Heritage members.
• Build, maintain, and improve internal IT processes and integrations and manage SEO and online optimization strategy in collaboration with data operations team.
• Help further develop the email acquisition strategy and donor lifecycle for Heritage.

Qualifications:
Education:             BA/BS preferred
Experience:           2+ years of digital marketing or IT experience. Knowledge of digital marketing                                  techniques, e-commerce, and data analysis are essential.
Communication:   Clear and effective written and verbal communication
Technology:          Microsoft Suite, CRM, CMS, UX and UI; Ad Tracking and Email Automation                                    Programs
                 
Other Requirements:

• Understand and support the Heritage mission and vision for America and the department's goals and objectives.
• Passionate about creating donor experiences through email that build trust and engagement.
• Ability to solve problems, work with deadlines, think creatively, and act independently.
• Knowledge of basic data analysis and A/B testing.

Benefits and Salary:  
The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, “take what you need” PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs.  

The salary range for this role is $58,000 - $66,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate’s experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications.