Manager, Growth & Commercialization

Business Growth & Commercial Leadership (30%)

• Execute the DFS Commercialization & Growth strategy aligned with the Bank’s overall business, digital transformation, and growth objectives.

• Drive sustainable revenue growth, customer acquisition, product adoption, and transaction volume expansion across all DFS products and channels.

• Identify and pursue new business opportunities, customer segments, value chains, and market expansion initiatives.

• Develop commercial plans, budgets, forecasts, and growth targets for the DFS business.

• Establish and monitor strategic growth initiatives to maximize market share and profitability.

Sales Management & Market Execution (20%)

• Manage sales execution for DFS products and services.

• Drive customer acquisition, onboarding, activation, engagement, and retention across digital channels.

• Develop and implement sales initiatives to increase active users, transaction volumes, and channel utilization.

• Guide and train the relationship, and sales teams.

• Ensure effective execution of product launches, campaigns, and customer activation programs.

   

Product Adoption & Revenue Growth (10%)

• Increase customer usage and transaction volumes across mobile banking, agency banking, cards, merchant payments, digital payments, and other DFS solutions.

• Drive customer migration from traditional banking channels to digital channels.

• Develop customer activation and retention strategies to improve customer lifetime value.

• Establish initiatives to increase digital transaction revenues and channel profitability.

• Monitor customer behavior and product utilization trends to improve adoption and commercial performance.

   

Ecosystem Development & Partnerships (10%)

• Develop and implement ecosystem banking and value chain strategies to deepen customer relationships and unlock new revenue opportunities.

• Expand KCB’s digital distribution footprint through strategic partnerships with corporates, fintechs, merchants, aggregators, telecommunications companies, and other ecosystem players.

• Identify and develop partnerships that drive customer acquisition, transaction growth, and business expansion.

• Manage DFS customers promotions negotiations and management of commercial partnerships supporting DFS growth objectives.

   

Cross-Selling & Customer Value Maximization (10%)

• Promote value chain banking opportunities across key sectors and key customer base groups. 

• Drive cross-selling opportunities across Retail Banking, SME Banking, Corporate Banking, Agency Banking, Merchant Payments, and Digital Banking businesses.

• Collaborate with business units to maximize customer penetration and wallet share.

• Design customer engagement initiatives that enhance product usage and deepen banking relationships.

• Develop propositions tailored to key customer segments and industry value chains.

   

Performance Management & Analytics (10%)

• Monitor and manage DFS sales performance across regions, customer segments, and product lines.

• Track achievement against budgets, targets, and business plans while identifying corrective actions where needed.

• Utilize market intelligence, customer insights, and analytics to identify growth opportunities and improve performance.

• Conduct profitability analysis and commercial reviews to optimize resource allocation and investment decisions.

   

Stakeholder Management (10%)

• Work closely with Retail, Corporate, SME, Operations, Technology, Marketing, Risk, and Finance teams to drive DFS business growth.

• Serve as the key commercial interface between DFS and regional business teams.

• Build strong relationships with internal and external stakeholders to support strategic business objectives.

• Represent the DFS department in the different regions of industry forums, innovation platforms, and digital financial services initiatives.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

1. Academic & Professional

1. Experience