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BMW Digital Brand Specialist

Hoffman Auto Group
Posted a day ago, valid for 21 days
Location

Waterbury, CT, US

Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • The job involves generating sales appointments and vehicle sales opportunities through various communication channels like calls and internet leads.
  • Responsibilities include following up on leads, conducting long-term follow-ups, and completing necessary training in sales techniques and product knowledge.
  • Candidates are expected to meet objectives for appointment setting and vehicle deliveries while maximizing lead management capabilities.
  • A High School Diploma and 1-2 years of experience in the automotive industry or customer service are preferred.
  • Effective communication skills are essential, and the position offers a competitive salary, although the specific amount is not mentioned.

Overview

Generate sales appointments and vehicle sales opportunities through proper handling of incoming calls, internet leads, text messages, lease renewals & orphan customers.  Contact current and potential customers regarding special sales campaigns and offers.

Responsibilities

  • Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly.
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  • Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by Brand Specialist.
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  • Complete sales technique, lead management software & vehicle product knowledge training.
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  • Meet objectives for appointment setting and vehicle deliveries.
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  • Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary.
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  • Assign and ensure timely & accurate responses for all internet leads, text leads, etc.
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  • Answer all sales calls ensuring accurate recording of activity in CRM and enter complete and accurate customer information and interaction notes into CRM.
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  • Assist Sales Management in evaluating 3rd party lead providers in order to make recommendations as necessary.
  • Qualifications

  • High School Diploma
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  • 1-2 years’ experience in the automotive industry or customer service orientated environment preferred
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  • Possesses effective communication skills: oral, written, listening.
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  • Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.



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