Wendy's General Manager- Modern Travel Centers, Watertown, NY

WENDY’S: GENERAL MANAGER

Opening November 2026

The Briad Group

Modern Travel Centers

Watertown, NY

Salary Range: $62,491-$71,500

** Offered salary is determined by role, level, and location. The final offer will be based on the candidate's specific experience and geographic work location**

The Wendy’s General Manager oversees all operations of the Wendy’s restaurant within a quick service restaurant (QSR) in a multi-concept travel center. This role establishes excellent guest service, brand-standard execution, and strong financial performance. Responsibilities include hiring, training, scheduling, and developing team members while maintaining a safe, clean, and welcoming environment. The position operates in a high-volume setting with peak rush periods that require strong multitasking, active leadership, and a calm, solutions-focused approach. Wendy’s General Managers lead by example and reinforce our culture daily—Grow EVERY day, be BRILLIANT, and care GENUINELY about people—creating a positive experience for both guests and team members. 

We’re looking for motivated, energetic leaders who thrive in a fast-paced, team-driven environment and are ready to make an impact every day.

More Than a Job — A Career You Can Build

At Briad Wendy’s, we believe great leaders deserve more than just a paycheck. We offer a clear path for advancement, meaningful benefits, and a culture that truly supports your success. We are looking for a passionate, driven leader who thrives in a team environment and are excited to grow with an expanding brand.

You are good at:

• Operational Excellence: Maintain strict Wendy’s brand standards, product quality, food safety, and overall cleanliness across the front counter, drive-thru, and kitchen.
• Team Leadership: Recruit, hire, train, and schedule staff; conduct regular coaching sessions to foster a positive, people-first working environment.
• Financial Performance: Drive sales and maximize profit by managing labor and food costs, minimizing waste, and enforcing strict inventory and cash controls.
• Guest Experience: Cultivate a "guest-first" culture that ensures prompt, accurate, and friendly service; resolve customer feedback professionally.
• Administration: Manage product ordering, inventory par levels, shift reconciliations, safe deposits, and regulatory/brand compliance paperwork.

Great if you Have:

• Minimum of 2 years of General Manager experience in a comparable restaurant brand (required)
• QSR or fast-casual experience preferred
• Comfortable working in a fast-growing, evolving organization
• Strong leadership skills with a hands-on, “can-do” attitude
• Excellent communication and multitasking abilities
• Highly collaborative with a strong work ethic
• Guest-focused, upbeat, and engaging personality
• Ability to lead, motivate, and develop high-performing teams

Benefits

• Career Growth: Strong internal development and a "promote from within" philosophy.
• Comprehensive Training Program
• Financial & Security: Competitive compensation, 401(k) retirement plan, and Teammate Assistance Fund.
• Health & Balance: Benefits and flexible scheduling.

About us. The Briad Group® is a rapidly expanding hospitality restaurant & convenience store organization with a diverse portfolio including Marriott and Hilton hotels, Wendy’s, Circle K & Dunkin franchises, rooftop lounges, and lifestyle shopping centers. Our goal is to create memorable experiences for both guests and team members by fostering a culture of excellence, innovation, and connection. 

Apply today and join a brand where professionalism, innovation, and hospitality come together.  We look forward to welcoming you to the to our Wendy’s & Travel Center Team!

We Are An Equal Opportunity Employer - All applicants will receive consideration without discrimination based on sex, marital status, race, color, age, creed, national origin, sexual orientation, military reserve membership, ancestry, religion, height, weight, use of a guide or support animal because of blindness, deafness or physical handicap or the presence of disabilities.