Wine Sales Manager – Trade & Supplier Liaison

Elevate Wine Sales Excellence – Strategic Trade & Supplier Liaison Opportunity

Rhode Island Distributing LLC is seeking a knowledgeable and highly organized Wine Sales Manager – Trade & Supplier Liaison to play a pivotal role in driving wine and spirits sales success across our organization.

This strategic, cross-functional position serves as a key bridge between supplier programs, sales leadership, and field teams. You’ll translate complex strategies into practical tools, ensure strong program execution, and help elevate our wine portfolio performance in a competitive wholesale environment.

Key Responsibilities:

• Partner with multiple sales divisions to translate supplier programs, incentives, and priorities into clear, actionable tools for the field sales teams.
• Lead the creation, organization, and maintenance of comprehensive wine program books and sales support materials (including sell sheets).
• Track, analyze, and report on sales incentives, program performance, and execution metrics to provide visibility to leadership.
• Support trade audit control, compliance, and accurate trade spend management.
• Provide hands-on trade marketing and merchandising support, including POS coordination, order events, key promotions, and selling periods.
• Design and analyze surveys to gather feedback from sales teams and customers, turning insights into improved execution.
• Act as an internal connector — gather field intelligence, identify opportunities, and collaborate across teams to solve execution challenges.
• Support and help lead wine dinners, winemaker events, industry trade shows, and other key activations.
• Reinforce best practices and drive consistency across all sales divisions.

Qualifications & Experience:

• Minimum 5–7 years of experience in wine & spirits sales, supplier management, or wholesale operations.
• Advanced wine knowledge (WSET, CMS, or equivalent preferred).
• Strong understanding of the three-tier system and trade marketing practices.
• Proven ability to manage multiple priorities and collaborate effectively with cross-functional stakeholders.
• Excellent analytical, organizational, project management, and communication skills.
• Proficiency with Microsoft Office (especially Excel and PowerPoint).

Key Competencies:

• Cross-functional collaboration
• Program & project management
• Trade marketing execution
• Data tracking and reporting
• Strong supplier relationship management

What Success Looks Like:

• Timely, accurate execution of supplier programs and program books
• High sales team adoption of tools and sell sheets
• Strong compliance and effectiveness in incentive tracking and trade audits
• Positive supplier feedback and improved consistency across divisions

If you’re a wine industry professional who loves turning strategy into execution, building effective sales tools, and fostering strong supplier and team relationships, this is an outstanding opportunity to make a significant impact.

Apply today and help drive the continued growth of our premium wine portfolio in Rhode Island and beyond!

RHODE ISLAND DISTRIBUTING LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.