Product Marketing Manager - Liquid Cooling

Position Summary:

The Product Marketing Manager for Liquid Cooling serves as an expert for the Liquid Cooling product portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals. 

This is an onsite role at our Global HQ in Westerville, Ohio. For the right candidate, we would consider onsite work from St. Louis, Missouri, Excelsior, Minnesota, or Redhill, Great Britain.

Responsibilities:

• Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the Liquid Cooling portfolio. 
• Develop comprehensive product launch and program plans for new and existing products that drive a solutions marketing mindset across the business unit. 
• Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Liquid Cooling.
• Own product messaging & expertise that drive product campaigns – drive depth of knowledge in external product communications, promotion and sales enablement.
• Competitive analysis and positioning strategy
• Research market trends, industry trends, and competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
• Work closely to enable sales teams via training materials and tools for solutions.
• Develop sales tools and materials, including presentations, brochures, and case studies.
• Assist in creating sales strategies and tactics to effectively position and sell solutions.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
• Other duties and responsibilities as assigned.

Qualifications:

• Bachelors in Engineering or similar technical fields preferred. 
• Minimum 5 years’ experience in product marketing, engineering, or product management for B2B in a technical industry.
• At least 3 years in a technical industry (data centers is a plus).
• Engineering background a plus.
• Strong presentations and public speaking skills. 
• Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences.
• Ability to create value propositions and messaging strategies.
• Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
• Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results 
• Highly collaborative, able to work across functional teams
• Must be able to prioritize many projects and work well under pressure.
• Proactive communicator with strong attention to detail.
• Ability to pick up technical concepts quickly.
• Enthusiastic and persistent problem solver. 
• Excellent organizational skills and process-oriented
• Strong written and verbal communication skills
• Self-motivated; comfortable owning processes/projects and seeing them through to completion
• Knowledge of data center software/hardware solutions and industry trends. 

Physical & Environmental Demands:

• None

Time Travel Required:

• 10%

OUR CORE PRINCIPALS: Safety, Integrity, Respect, Teamwork, Diversity & Inclusion.

OUR STRATEGIC PRIORITIES: 

Customer Focus 

Operational Excellence 

High-Performance Culture 

Innovation Financial Strength

OUR BEHAVIORS 

Own It 

Act With Urgency 

Foster a Customer-First Mindset 

Think Big and Execute 

Lead by Example 

Drive Continuous Improvement 

Learn and Seek Out Development

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers.

Work Authorization 

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

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