Director of Membership & Marketing

Job DetailsJob Location: Indiana County YMCA Legal Address - Indiana, PA 15701Position Type: Full TimeSalary Range: $41,000.00 Salary/yearJob Shift: AnyThe YMCA of Indiana County is seeking a Director of Membership & Marketing to lead membership growth, retention, and community engagement. This leadership position oversees membership operations, marketing initiatives, and the Welcome Center team while ensuring an outstanding member experience. Responsibilities include: Develop and implement strategies to increase membership sales, engagement, and retention. Lead all marketing efforts, including social media, digital and print advertising, email campaigns, promotional materials, and community outreach. Manage the YMCA's membership database (Daxko), member communications, reporting, and engagement tools. Oversee corporate memberships, third-party billing, membership refunds, and member account management. Supervise and develop the Welcome Center Coordinator and Membership Development Coordinator. Maintain a regular presence at the Welcome Center to support staff, provide excellent customer service, and ensure efficient daily operations. Monitor membership trends and performance metrics to drive continuous improvement. Collaborate with department leaders to promote YMCA programs and advance the organization's mission. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred. Minimum of 3 years of experience in membership management, marketing, customer service, nonprofit leadership, or a related field. Previous supervisory experience preferred. Experience with CRM software; Daxko experience is strongly preferred. Knowledge of membership development, retention strategies, digital marketing, social media, and email marketing. Excellent communication, organizational, and leadership skills. Strong analytical and project management abilities. Proficiency with Microsoft Office; graphic design experience is a plus. Ability to maintain confidentiality and provide exceptional customer service. Commitment to the YMCA mission and values. Must obtain or possess required clearances (FBI Fingerprinting, PA PATCH, PA Child Abuse, and Mandated Reporter). CPR/AED/First Aid and required YMCA training must be completed within 90 days of hire.