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Marketing Specialist– Tedlar® Business
Printing & Films Division
Location: Wilmington, DE
Reports To: Global Marketing Director, Tedlar® Business
Position Summary
The Marketing Specialist plays a critical role in supporting the global growth of the Tedlar® business by planning, executing, and optimizing integrated marketing programs across a diverse portfolio of end-use markets. Reporting to the Global Marketing Director, this position serves as a key liaison among internal stakeholders, external agencies, and commercial partners to deliver effective marketing campaigns, compelling customer-facing content, and measurable business results.
The ideal candidate is highly organized, process-oriented, technologically savvy, and passionate about driving marketing excellence through data, innovation, and continuous improvement. Success in this role requires the ability to work independently in a fast-paced, global, cross-functional environment while managing multiple priorities and stakeholders.
Hyrid Schedule: Ability to be in Wilmington office 4x weekly and travel 10-15% as needed
Key Responsibilities
Marketing Campaign Planning & Execution
Coordinate the planning, development, and execution of integrated marketing campaigns supporting multiple global end-use markets.
Partner with commercial, technical, product management, and leadership teams to translate business objectives into effective marketing programs.
Manage campaign timelines, deliverables, approvals, and deployment activities to ensure on-time execution.
Track campaign performance and provide regular reporting on key metrics, return on investment (ROI), and business impact.
Content Development & Stakeholder Coordination
Collaborate with technical experts, product managers, legal teams, and external agencies to develop and refine marketing collateral.
Coordinate review and approval processes for marketing materials, ensuring compliance with DuPont branding, legal, and regulatory requirements.
Support the creation and maintenance of customer-facing content including brochures, presentations, case studies, website content, digital assets, videos, and technical marketing materials.
Marketing Operations & Technology
Own and support key marketing technology platforms and processes, including:
Marketing automation platforms
Customer Relationship Management (CRM) systems
Lead management and lead scanning tools
Campaign tracking and reporting systems
Digital marketing and analytics tools
Manage marketing workflow processes to improve efficiency, scalability, and effectiveness.
Maintain high-quality marketing data and reporting to support decision making and commercial follow-up.
Identify opportunities to leverage new technologies, automation, and best practices to enhance marketing performance.
Trade Show & Event Management
Lead planning and execution of regional and global trade shows, exhibitions, and customer events.
Coordinate booth design, logistics, vendor management, promotional materials, staffing plans, and event communications.
Manage event budgets and track performance metrics, including lead generation and post-event follow-up.
Ensure a professional, consistent, and impactful Tedlar® brand presence at industry events.
Budget Management & Reporting
Monitor and track marketing expenditures against approved budgets.
Assist with forecasting, purchase requisitions, invoice processing, and budget reporting.
Continuous Improvement & Innovation
Drive continuous improvement of marketing processes, workflows, and operational effectiveness.
Research industry trends, emerging technologies, and best practices in marketing operations and automation.
Bring innovative ideas to improve customer engagement, campaign effectiveness, and team productivity.
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
3+ years of experience in marketing, marketing operations, digital marketing, or a related discipline.
Experience managing multiple projects simultaneously in a cross-functional environment.
Experience coordinating marketing campaigns, content development, and agency relationships.
Familiarity with CRM, marketing automation, and digital marketing platforms.
Strong project management and organizational skills.
Excellent verbal and written communication skills.
Ability to be in Wilmington office 4x weekly and travel 10-15% as needed
Preferred Qualifications
Experience in industrial, specialty materials, manufacturing, chemicals, or technology-related markets.
Experience in B2B marketing
Knowledge of platforms such as Salesforce, Marketo, SEMRush, AEM, or similar tools.
Experience managing trade shows and customer events.
Familiarity with marketing analytics, lead management processes, and digital campaign measurement.
Experience working with external creative, digital, and public relations agencies.
Join the Tedlar® team and help drive global growth through innovative marketing programs, operational excellence, and customer-focused execution across a diverse portfolio.
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