Sales Manager

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Sales Manager, WinCraft will play a critical role in expanding WinCraft's hardgoods presence across strategic accounts.

ROLE OVERVIEW

The Sales Manager is responsible for the development and growth of identified strategic accounts, with a focus on expanding Fanatics Commerce's hardgoods position within the WinCraft Brand. Working closely with the Vice President of Sales, this role requires building and executing account-level business plans while educating customers on the full portfolio of WinCraft products, licenses, and custom offerings. The Sales Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Partner daily with internal teams across customer service, marketing, Business Intelligence, and sales to align priorities, resolve challenges, and drive coordinated account execution for WinCraft.
• Collaborate with the Vice President of Sales on seasonal timelines, account planning, and escalation of competitive or operational business issues requiring leadership visibility.
• Support co-workers in maximizing event and strategic program opportunities, sharing account intelligence and best practices to strengthen overall team performance.

Fan & Customer Impact (Obsessed with Fans)

• Build deep, trusted relationships with strategic retail accounts, serving as a knowledgeable resource on WinCraft Brands, licenses, and associated products to maximize revenue and margin opportunity.
• Identify, communicate, and proactively react to market trends within respective territories, ensuring customers' expectations are met through forward-looking sales planning.
• Effectively present and close orders related to new properties, promotions, and products, ensuring customers have the right WinCraft solutions at the right time.
• Maintain thorough knowledge of WinCraft custom products and confidently present and sell custom solutions to accounts, completing product information for quotes accurately and in a timely manner.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Create and execute tailored sales plans for identified accounts, continuously evaluating performance and identifying opportunities for hardgoods category expansion across all retail partners.
• Troubleshoot accounts experiencing challenges, proactively advising leadership of potential or current problems and recommending actionable solutions.
• Leverage AI tools, Business Intelligence dashboards, and Excel proficiency to analyze account performance and surface data-driven insights that inform sales strategy.
• Maintain competitive awareness across the licensed hardgoods landscape and bring forward-looking market intelligence to leadership to inform product and account strategy.

Ownership & Execution (Determined & Relentless Mindset)

• Achieve or exceed monthly and annual revenue and margin targets established by management, demonstrating consistent accountability to performance goals.
• Manage day-to-day business responsibilities with discipline, including well-defined travel plans, virtual meeting preparation, dashboard maintenance, and adherence to customer meeting expectations via the travel checklist.
• Communicate effectively with Operations regarding priority orders and critical business needs, escalating appropriately to ensure customer commitments are met.
• Adhere to all policies, procedures, and restrictions set forth by management as they pertain to licensed properties, and obtain required sales and accounting information to establish new accounts in a timely manner.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 3–5 years of direct sales experience with a demonstrated track record of meeting and exceeding revenue goals.
• Strong interpersonal, written, and verbal communication skills, with the ability to present a positive, organized, and professional image to internal and external customers.
• Demonstrated ability to take initiative and perform effectively in a fast-paced, deadline-driven environment.
• Ability to quickly learn and leverage systems, including proficiency in AI tools and Excel for reporting, analysis, and sales planning.
• Experience in the sports licensing and/or promotional products industry is a strong plus.
• Attention to detail in completing product quotes, account documentation, and compliance with licensed property guidelines.
• Willingness and ability to travel, with this role requiring travel greater than 10%.

Education:

• Bachelor's Degree preferred.

WORK LOCATION

On-site: Your work location will be onsite in Winona, MN.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.