Senior Manager - Visual Merchandising Signage & Seasonal Design

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

It's a new day in health care. Combining CVS Health and Aetna – referring to merger in 2018 - was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans, and community pharmacists we are pioneering a bold new approach to total health. At CVS Health, we have an unmatched ability to engage with consumers, where 70% of the population lives within 3 miles of a CVS store and 1 in 3 Americans interact with one of our services at least once annually.

Reporting to the Lead Director, Omnichannel Experiential Design, the Sr. Manager will lead the design and creative development of front store merchandising signage and seasonal design elements across the CVS retail environment. This role is responsible for shaping in-store communications that highlight promotions, loyalty, value and sale messaging, and joyful seasonal experience that helps create a compelling destination within the store.

This leader will bring strong expertise in retail visual merchandising, in-store signage systems, and seasonal décor design to develop customer-centered creative solutions that are strategically aligned, brand-right, and operationally effective. This role requires a deep understanding of how design can influence shopability, clarify value, and elevate the overall front store experience.

This is a leadership position that requires close collaboration across a complex, cross-functional organization. The ability to influence key stakeholders, guide creative development from concept through execution, and maintain brand consistency across multiple customer touchpoints is essential. The Sr. Manager will partner with internal teams and external agencies or production partners as needed to ensure high-quality execution that supports business goals and strengthens the in-store customer experience.

This position may be based remotely or in a hybrid arrangement within the Eastern or Central time zones. Occasional travel is required, approximately 1-2 times per quarter, primarily to our Rhode Island offices.

Responsibilities include but are not limited to:

• Lead the creative development of front store merchandising signage and seasonal design elements across the retail environment.
• Design and direct in-store communications that support promotional campaigns, loyalty & value messaging, sale events, and key seasonal moments.
• Create signage and décor concepts that make the front store feel engaging, joyful, and destination-worthy for customers.
• Translate business objectives and merchandising priorities into clear, compelling visual communication systems.
• Ensure all work reflects strong retail visual merchandising principles, including hierarchy, shopability, readability, brand consistency, and customer navigation.
• Oversee creative execution across multiple projects simultaneously, from concept development through final production.
• Partner closely with marketing, production, and other cross-functional teams to align creative solutions with business needs and operational realities.
• Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions.
• Inspire and mentor team members to deliver thoughtful, high-quality creative work that meets brand standards and business objectives.
• Identify opportunities to improve process, efficiency, and creative consistency within the practice.
• Maintain a strong understanding of experiential design trends and AI enabled tools that can improve creative development and execution at scale.

Required Qualifications

• 8-10 years of leading creative at Art Director, Sr Manager, or Associate Creative Director level within a retail, brand, agency and/or corporate environment
• Up to date portfolio either uploaded in application or on resume
• Strong background in retail visual merchandising design, in-store signage, promotional communications, and seasonal décor or environmental design
• Demonstrated ability to develop strategic, customer-focused creative solutions that enhance the in-store experience and support business goals
• Strong understanding of design systems across print and environmental applications, including typography, color, layout, materials, scale, and production considerations
• Experience managing teams with the ability to inspire, mentor, and develop creative talent
• Strong collaboration and partnership skills, with the ability to influence cross-functional partners and senior stakeholders
• Ability to thrive in a fast-paced, high-volume, deadline-driven environment while managing multiple priorities simultaneously
• Excellent written, verbal, and presentation communication skills
• Strong team player with enthusiasm, a positive attitude, and a willingness to do what it takes to get the job done
• Technical skills include proficiency in Adobe Creative Suite, AI tools, MS Office, and working on a Mac

Preferred Qualifications

• Knowledge of working for a large, complex retail or consumer facing organization and/or agency
• Experience designing for retail campaigns, store environments, seasonal programs, or shopper marketing initiatives
• Familiarity with production processes related to in-store signage and environmental graphics
• Strong familiarity with AI tools and emerging technologies applied to creative development and content production

Education

Bachelor’s Degree in fine arts, visual communications, graphic design, retail design, or a related field OR equivalent work experience

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.