Description

The Director of Graduate Admissions provides strategic leadership and operational management for the recruitment, admission, and enrollment of graduate students. Reporting directly to the Vice President for Enrollment, the Director is responsible for achieving clear revenue and enrollment targets.

A primary focus of this role is driving aggressive enrollment growth across existing programs in Psychology, Business, Education, and Healthcare, while successfully launching and promoting new graduate programs as they are developed. The Director must be a hands-on strategic leader who will work closely with the marketing team and directly supervise a focused, experienced and talented graduate enrollment team of two.

Essential Duties and Responsibilities

Strategic Enrollment & Growth Leadership

Drive growth strategies to systematically increase enrollment across existing programs in Psychology, Business, Education, and Healthcare.
Launch new programs by developing targeted market-entry plans and building immediate applicant pipelines for newly approved degrees.
Own revenue goals by ensuring recruitment strategies align with tuition revenue targets and institutional financial goals.
Report to leadership by delivering regular, data-driven updates on enrollment metrics directly to the Vice President for Enrollment.

Tech-Driven Operations & Team Management

Manage a team of two skilled enrollment professionals, providing clear daily direction, training, and performance evaluations.
Leverage Slate CRM to configure applicant workflows, build communication tracks, and run daily data management strategies.
Maintain data integrity across Slate and other critical recruitment technologies to ensure frictionless student onboarding.
Optimize team efficiency by utilizing Slate's automation tools to handle high lead volumes with a lean staff.

Marketing & Regional Promotion

Work closely with our internal Marketing team as well as third party marketing consultants to build, execute, and fund high-impact digital recruitment campaigns tailored to professional students.
Promote new degrees by helping create distinct program branding, landing pages, and promotional assets.
Conduct regional travel to visit corporate partners, healthcare facilities, school districts, and graduate recruitment fairs.

Performance Measures & Key Performance Indicators (KPIs)

The success of the Director will be measured against clear, quantified institutional metrics:

Total Headcount: Meeting or exceeding specific enrollment volume targets for both existing and newly launched graduate programs.
Net Tuition Revenue: Achieving designated net revenue goals tied to graduate tuition.
Funnel Conversion Rates: Documented improvements in inquiry-to-applicant and acceptance-to-deposit ratios.
Time-to-Decision: Reducing the time it takes from application submission to a final faculty admission decision.

Requirements

Education: Bachelor’s degree required; Master’s degree highly preferred.
Experience: 5+ years of progressive higher education admissions experience, with a proven track record of meeting growth and revenue KPIs.
Technical Skills: Advanced, hands-on proficiency with Slate CRM and other critical enrollment technologies.
Leadership: Minimum 2 years of experience directly managing or supervising professional staff.
Collaboration: Experience working closely with marketing teams and faculty in Psychology, Business, Education, or Healthcare.
Travel & Schedule: Ability to perform occasional travel for regional recruitment and work select evening/weekend events.

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