Admissions Director Optalis of Wyoming

Admission Director

Department: Admissions/Marketing
Reports To: Administrator
FLSA Status: Exempt

Position Summary

The Admission Director is responsible for overseeing the admission process for prospective residents, coordinating referrals, managing occupancy goals, and serving as the primary liaison between the facility, hospitals, families, physicians, and community partners. This position ensures timely and accurate admissions while promoting the facility's services and maintaining compliance with all federal, state, and facility regulations.

Essential Duties and Responsibilities

Admissions & Census Management

• Coordinate and manage all resident admission inquiries and referrals.
• Review referral documentation to determine appropriateness of admission.
• Collaborate with nursing, therapy, social services, and administration to evaluate admissions.
• Facilitate resident admissions, transfers, and discharges.
• Ensure completion of all admission paperwork and required documentation.
• Monitor daily census, bed availability, and occupancy goals.
• Maintain accurate admission and referral tracking records.

Marketing & Business Development

• Develop and maintain relationships with hospitals, physicians, case managers, discharge planners, assisted living communities, and other referral sources.
• Conduct regular facility tours for prospective residents and families.
• Participate in community outreach events and networking opportunities.
• Communicate facility services, specialties, and programs to referral sources.
• Monitor market trends and identify opportunities to increase occupancy.

Resident & Family Relations

• Serve as a primary contact for prospective residents and family members.
• Provide education regarding services, insurance coverage, Medicare, Medicaid, and admission requirements.
• Address questions and concerns professionally and compassionately.
• Ensure a smooth transition for new residents entering the facility.

Compliance & Documentation

• Maintain compliance with federal, state, HIPAA, and facility regulations.
• Ensure admission records are complete, accurate, and maintained according to policy.
• Protect resident confidentiality at all times.
• Participate in survey preparation and regulatory compliance activities.

Team Collaboration

• Work closely with the Administrator, Director of Nursing, Social Services, Therapy, and Business Office teams.
• Attend interdisciplinary meetings and provide updates on admissions and census goals.
• Assist with special projects and initiatives related to census development and customer satisfaction.

Qualifications

Education

• Associate's or Bachelor's degree in Healthcare Administration, Marketing, Business, Social Work, Nursing, or a related field preferred.

Experience

• Minimum of 2 years of admissions, marketing, business development, case management, or healthcare experience preferred.
• Long-term care, skilled nursing, rehabilitation, hospital discharge planning, or senior living experience strongly preferred.

Skills and Abilities

• Strong communication and interpersonal skills.
• Ability to build and maintain professional relationships.
• Knowledge of Medicare, Medicaid, managed care, and insurance processes.
• Strong organizational and time management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with electronic medical records and Microsoft Office applications.

Physical Requirements

• Ability to move throughout the facility and community referral locations.
• Ability to sit, stand, walk, bend, and reach frequently throughout the workday.
• Ability to lift up to 25 pounds occasionally.

Performance Expectations

• Maintain positive relationships with referral sources.
• Achieve established occupancy and census goals.
• Ensure timely response to referrals and inquiries.
• Maintain accurate documentation and regulatory compliance.
• Demonstrate professionalism, customer service excellence, and a commitment to resident-centered care.