- Own and evolve the brand, content, and multi-channel campaign strategy
- Act as brand guardian—managing positioning, tone of voice, guidelines, and creative approvals
- Lead acquisition creative, especially across social media, ensuring performance alignment
- Oversee customer journey improvements (UX/UI), research, and segmentation
- Manage ATL channels (PR, Press, Radio), social media strategy, and campaign performance
- Collaborate with internal teams and external suppliers to deliver high-impact, data-driven campaigns
- Monitor KPIs, report on ROI, and manage brand and creative forecasting
- Mentor the brand and content team, supporting their growth and development
- Strategic yet creative marketing professional with a proven track record in brand building, content strategy, and campaign performance
- Experienced in managing teams, agencies, and budgets
- Strong communicator with the ability to balance creative vision and commercial results
- Passionate about user experience, digital trends, and customer-centric marketing
- Comfortable in a fast-paced SME environment and aligned with RIFT’s core values: Reliability, Integrity, Friendliness, Tenacity