Head of Marketing

Head of Marketing 

Location: Kent & Susexx (travelling nationally required)
Salary: £50,000 per annum

Are you a strategic, creative, and results-driven marketing professional looking to make a real impact in healthcare recruitment?
We’re looking for a Head of Marketing to take ownership of our marketing function and drive growth by connecting healthcare professionals with employers who need them most.

This is a fantastic opportunity for someone with strong digital marketing expertise and a passion for brand building to lead campaigns that truly make a difference in people’s careers and healthcare services.

As our Head of Marketing, you’ll:

• Develop and deliver marketing strategies that attract both healthcare professionals (nurses, support workers, healthcare assistants) and healthcare providers.

• Lead multi-channel campaigns (SEO, PPC, social, email, content) to generate leads and increase brand visibility.

• Create compelling campaigns to engage candidates, from showcasing job opportunities to running virtual events and webinars.

• Support client acquisition and retention with tailored marketing collateral and nurturing campaigns.

• Produce content (blogs, newsletters, whitepapers) that speaks directly to the needs of candidates and employers.

• Monitor multi campaign performance, analyse ROI, and provide insights to shape future strategy.

• Safeguard our brand reputation by ensuring compliance with industry regulations, GDPR, and ethical standards.

Essential:

• 4–6 years of marketing experience, ideally within recruitment, staffing, or healthcare.

• Strong knowledge of digital marketing tools (Google Ads, LinkedIn, Indeed, CRM, email marketing).

• Proven success in lead generation, campaign management, and driving measurable results.

• Excellent communication, copywriting, and storytelling skills.

• Organised, proactive, and able to manage multiple projects at once.

• Avaialblity to travel nationally.

Desirable:

• Experience in healthcare recruitment or healthcare sector marketing.

• Knowledge of compliance standards within healthcare and recruitment.

• Familiarity with marketing automation platforms (e.g., Logic Melon).

• Event/webinar management experience.

• A professional marketing qualification (CIM or equivalent).

• Be part of an organisation that’s making a difference in healthcare every day.

• Lead the marketing strategy with autonomy and creativity.

• Work in a supportive, collaborative team environment.

• Opportunities for professional growth and development.

Ready to take the next step?
Apply today and help us build a brand that attracts, engages, and connects healthcare professionals with the organisations that need them most? 

Click 'Apply now' and our talent acquisition team will be in touch.

 INDPRM