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Salary:
29.68 - 38.72 per hour PAYE
Consumer Engagement Strategist Role:
- Build understanding of the consumer within cardio metabolic health (Obesity & T2D) through segmentation, personas, detailed consumer journeys and clear ecosystem.
- Develop the strategy for consumer engagement plans for next 5yrs for the obesity area
- Own the planning, execution, and optimization of consumer campaigns across chosen & most relevant channels
- Working closely the creative agency, overseeing creative development for assigned campaigns by localising global content & building relevant local content that delivers significant amplification & impact
- Build consumer capability within the team by demonstrating processes, tools and techniques that put the consumer first.
- Bachelor's degree
- Proven experience of over 10+ years in consumer marketing.
- Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
- In-depth knowledge of consumer data, insights & planning techniques and tools.
- Experience in driving consumer transformation within a healthcare setting.
- High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
Our client is one of the largest pharmaceutical companies in the world. They focus on finding answers for some of the world's most urgent medical needs.
Location:
This role is based at our clients site in Basingstoke.
Apply:
For more information, or to apply for this Consumer Engagement Strategist role, please contact the Key Accounts Team on (phone number removed) or email (url removed). Please quote reference (Apply online only).
It is essential that applicants hold entitlement to work in the UK
Please note:This role may be subject to a satisfactory basic Disclosure and Barring Service (DBS) check.
