Back to search
We are seeking a dynamic and commercially driven Marketing Manager to lead the marketing strategy and execution for our developments across Berkshire, Surrey, Sussex. This is a pivotal role, ensuring our brand presence, customer engagement, and lead generation are maximised across all active and upcoming sites.
Key Responsibilities
-
Strategy & Planning
-
Develop and implement marketing campaigns to support sales targets across multiple live developments.
-
Manage budgets and ensure marketing activity delivers ROI.
-
Support product positioning and pricing strategies alongside Sales & Marketing Director.
-
-
Brand & Campaign Management
-
Oversee all development launches, ensuring cohesive branding across signage, brochures, online listings, and events.
-
Maintain consistent brand messaging across digital and offline channels.
-
Manage PR and media opportunities to enhance reputation.
-
-
Digital Marketing
-
Drive lead generation through website, portals, SEO/SEM, and social media campaigns.
-
Monitor digital performance analytics to maximise customer engagement.
-
Work with agencies on targeted campaigns for specific buyer demographics.
-
-
Team & Agency Management
-
Manage relationships with creative, PR, and media agencies.
-
Oversee Marketing Coordinators/Assistants ensuring smooth campaign delivery.
-
Support the Sales team with collateral, events, and customer engagement tools.
-
-
Customer Insight & Market Research
-
Conduct competitor analysis and monitor market trends to inform strategy.
-
Use customer feedback to shape marketing and improve buyer journey.
-
Ensure all marketing reflects the aspirations and lifestyle of our target audiences.
-
