Head of Marketing

Head of Marketing
Location: Birmingham (Hybrid)
Salary: £50,000 - £60,000
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About SF Recruitment
SF Recruitment is a leading specialist recruitment business committed to connecting top talent with exceptional opportunities. We are now seeking a Head of Marketing to help us elevate our brand, drive engagement, and implement strategic marketing initiatives that will move the needle for our business.
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Role Overview
This is a senior-level, strategic marketing role designed for an experienced professional who can think outside the box and bring fresh ideas to the table. You will work closely with the Senior Leadership Team to shape and execute a marketing strategy that enhances brand visibility, strengthens our market position, and drives business growth.
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Key Responsibilities

• Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Brand Building & Visibility: Elevate SF Recruitment's brand presence across all channels, ensuring consistency and impact.
• Content & Thought Leadership: Oversee content strategy to position SF Recruitment as an industry thought leader.
• Digital Marketing Oversight: Provide strategic direction for digital campaigns, SEO, social media, and paid advertising.
• Lead Generation & Engagement: Design and guide initiatives that drive qualified leads and increase client/candidate engagement.
• Campaign Management: Set the vision for integrated marketing campaigns that support business growth.
• Process Improvement: Introduce new marketing processes, tools, and best practices to enhance efficiency and ROI.
• Stakeholder Collaboration: Partner with senior leadership to ensure marketing initiatives support overall business strategy.
• Team Leadership: Manage and mentor a small marketing team, fostering collaboration and professional growth.
• Performance Reporting & ROI: Establish clear reporting frameworks and analytics to measure marketing effectiveness and demonstrate return on investment to senior leadership.

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What We're Looking For

• Proven experience in senior marketing leadership roles.
• Strong expertise in brand building, digital marketing, and content strategy.
• Ability to think strategically, innovate, and implement processes that deliver measurable impact.
• Excellent understanding of B2B or B2C marketing, lead generation, and engagement tactics.
• Recruitment industry experience is not required, although experience working with sales teams is a desirable.

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Why Join Us?

• Shape the Future: Play a pivotal role in defining and executing the marketing vision for a respected recruitment brand.
• Strategic Impact: Work directly with senior leadership to influence business direction and growth.
• Creative Freedom: Bring fresh ideas and innovative strategies to the table, your voice will matter.
• Collaborative Culture: Join a supportive, forward-thinking team that values creativity and results.
• Professional Development: Lead and mentor a small marketing team, helping them grow while expanding your own leadership experience.
• Flexibility: Family friendly work culture with hybrid working model.