Area Sales Manager

Job Title: Area Sales Manager – Forklift & Materials Handling Solutions

Location: Coventry/Northampton/Oxfordshire

Salary: Competitive base + uncapped commission, company car, and benefits

About the Role

We are seeking a proactive and results-driven Area Sales Manager to cover a defined territory within the forklift and materials handling industry. You will be responsible for generating new business, building long-term customer relationships, and promoting a full range of forklift trucks, warehouse equipment, and related solutions. This is an excellent opportunity to join a well-established business with a strong reputation in the marketplace.

Key Responsibilities

• Proactively identify and win new business opportunities across your region
• Manage and develop existing customer accounts, ensuring repeat business and long-term partnerships
• Promote a wide range of forklifts, warehouse trucks, and tailored handling solutions
• Carry out site visits, equipment demonstrations, and negotiate commercial terms with decision-makers
• Maintain a strong sales pipeline, delivering accurate forecasts and reporting to management
• Work closely with internal support teams to ensure customer requirements are met effectively

About You

• Proven track record in B2B sales within forklift trucks, materials handling, plant hire, or capital equipment
• Strong business development background with a consultative, solution-led sales approach
• Ability to influence and build relationships with stakeholders at all levels
• Target-driven, self-motivated, and comfortable working independently in the field
• Full UK driving licence is essential

What’s on Offer

• Competitive salary + uncapped commission structure
• Company car, laptop, and mobile phone
• Pension scheme and benefits package
• Ongoing training, product support, and clear progression opportunities