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PR & Communications Manager
Location: Birmingham City Centre - Hybrid working
Salary: Up to £43,000
Permanent Vacancy
The Opportunity:
This role supports a thriving visitor economy in a dynamic UK region known for its cultural heritage, business tourism, and international appeal. The organisation behind this role promotes the area to domestic and global audiences through strategic campaigns and media engagement.
We're seeking a proactive PR & Communications Manager to lead content creation, media relations, and storytelling initiatives that elevate the region's profile. You'll be passionate about place promotion and skilled at crafting compelling narratives that resonate with diverse audiences.
Key Responsibilities:
- Develop and implement a comprehensive communications strategy tailored to visitor economy audiences.
- Collaborate with internal teams and external partners to ensure messaging aligns with broader strategic goals.
- Set measurable KPIs and oversee reporting and evaluation tools.
- Lead earned media efforts to secure impactful coverage across relevant outlets.
- Shape the region's identity as a premier destination for leisure and business tourism.
- Create core messaging and editorial content that supports strategic campaigns.
- Identify storytelling opportunities through media partnerships, speaking engagements, and broader initiatives.
- Work with stakeholders to ensure messaging reflects the evolving regional offer.
- Produce high-quality communications materials including press releases, op-eds, and speeches.
- Build and maintain relationships with domestic and international media.
- Brief senior leaders and spokespeople to support media engagement.
- Promote a regional destination development programme through stakeholder engagement and campaign activity.
- Develop email campaigns and internal communications to highlight programme success and gather case studies.
Requirements:
- Exceptional writing skills and experience in B2C content creation.
- Strong project management and stakeholder engagement capabilities.
- Hands-on experience in media pitching, content creation, and campaign execution.
- Creativity and adaptability in using new formats and channels.
- Passion for tourism and regional development.
Desirable:
- Knowledge of tourism, place promotion, or public sector communications.
- Experience with email marketing platforms.
- Understanding of regional economic development.
- Experience in speech writing and international campaign delivery.
