Digital Marketing Executive

Digital Marketing Executive
Location: Birmingham - Hybrid Working Available
Salary: £26,000 per annum 
Contract: Permanent, Full Time

Are you a creative and results-driven digital marketer with a passion for content, branding, and e-commerce? We are recruiting on behalf of a well-established company in the garden and leisure industry, looking to grow their online presence and expand their digital footprint - including their popular pet product brand.

This is a fantastic opportunity to join a friendly, flexible team and bring fresh ideas to a growing business.

What You'll Be Doing:

• Develop and implement engaging digital marketing campaigns
• Collaborate with the sales team to align marketing strategies
• Maintain brand consistency across all platforms
• Write and distribute marketing emails and customer newsletters
• Plan and launch promotions and events to drive customer acquisition
• Optimise the company's website to boost traffic and conversions
• Manage and grow social media presence across multiple platforms
• Conduct regular audits of social and website performance
• Maintain and monitor e-commerce listings
• Analyse marketing data to measure success and make data-driven decisions

What We're Looking For:

• Strong writing and communication skills
• Excellent attention to detail and multitasking ability
• Creative mindset with strong analytical thinking
• Solid understanding of digital marketing best practices
• Experience in social media marketing, SEO/SEM, email marketing, and A/B testing
• Knowledge of tools like Google Analytics, marketing automation platforms, and ad servers
• Basic understanding of HTML, CSS, and JavaScript a plus

Requirements:

• 2 years' experience in digital marketing (preferred)
• 2 years' general marketing experience (preferred)
• GCSE or equivalent (preferred)

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