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Location:Hybrid West Midlands Duration:Initial 3-6 months
Hays is proud to be working in partnership with a progressive local council to recruit a Marketing & Research Consultant to support a new strategic programme focused on the future use of city centre public realm and squares. This is a high-impact role, offering the opportunity to shape policy and drive inclusive, sustainable use of public spaces.
Key Responsibilities:
Phase 1: Strategic Review & Policy Development
- Conduct a comprehensive review of the utilisation of the city centre public realm and squares.
- Develop evidence-based policy recommendations for future use, balancing civic, community, and commercial needs.
- Benchmark usage and cost models against other UK core cities.
Analysis:
- Current and historical usage data, including pipeline bookings.
- Allocation of space versus capacity across event types and passive public enjoyment.
- Income generation potential and revenue targets.
- Address equity and access challenges, particularly for community organisations facing rising costs and reduced funding.
- Propose a fair and transparent model for subsidised or free-of-charge (FOC) space allocation.
Phase 2: Marketing & Promotional Strategy
- Develop a marketing and promotional plan to support the implementation of the new policy.
- Tailor messaging and outreach to diverse audiences, including community groups and commercial event organisers.
- Maximise usage of available capacity to meet revenue goals.
- Define sales assets, marketing channels, and business development processes to support long-term success.
Ideal Candidate:
- Proven experience in strategic marketing, research, and policy development within a public sector or urban planning context.
- Strong understanding of public realm usage, event planning, and community engagement.
- Skilled in data analysis, benchmarking, and financial modelling.
- Excellent communication and stakeholder management skills.
- Ability to balance commercial objectives with community access and inclusion.
To apply for this exciting new opportunity, please send your updated CV.
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