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Senior Strategy & Analysis Manager

Harnham - Data & Analytics Recruitment
Posted 7 days ago, valid for 6 days
Location

Birmingham, West Midlands B27 6QS, England

Contract type

Full Time

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Sonic Summary

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  • The Senior Strategy & Analysis Manager position is located in London, with a hybrid work model requiring two days per week in Birmingham and one in London.
  • The role offers a salary of £70,000 base plus free intercity travel, and requires proven experience in a commercial analytics or strategy function.
  • Responsibilities include leading a team of four Analysts, managing business planning and forecasting, and delivering insights to senior leadership and the board.
  • Candidates should possess strong stakeholder management skills, familiarity with rail/transport demand models, and the ability to convert analysis into actionable strategies.
  • The interview process consists of an initial 45-minute introduction followed by a face-to-face deep dive, including a task and stakeholder presentation.

Senior Strategy & Analysis ManagerLocation: London - (Hybrid - 2 days per week in Birmingham 1x to London)Salary: £70,000 base + free intercity travel

The Company

A leading UK intercity rail operator serving over 30 million journeys annually. The business sits at the heart of national transport strategy and is scaling its commercial analytics capability to drive smarter pricing, demand, and revenue decisions.

The Role

A pivotal leadership position within Commercial Strategy & Analysis, acting as deputy to the Head of Commercial Strategy. You'll manage a team of four Analysts, own business planning and forecasting, and deliver board-ready commercial insights. The role is less about hands-on coding and more about setting direction, challenging analysis, and influencing decisions across pricing, demand, and revenue protection.

Key Responsibilities
  • Lead and develop a team of 4 Analysts; set standards, coach, and prioritise workload.

  • Own monthly commercial and revenue reporting (including submissions to the Department for Transport).

  • Lead the Annual Business Plan and maintain core commercial models (demand, price, revenue).

  • Provide decision-grade insight for pricing, timetable planning, forecasting, and revenue management.

  • Critique, validate, and challenge analytical work; ensure clarity, robustness, and commercial relevance.

  • Shape commercial strategy on event-driven demand (e.g., concerts, weather, sport) and long-term trends.

  • Partner closely with stakeholders across Pricing, Revenue Management, Strategy & Forecasting, and Planning.

  • Communicate complex analysis to senior leadership and the board with clear narratives and recommendations.

Skills & Experience

Essential:

  • Proven experience leading or deputising in a commercial analytics/strategy function.

  • Strong stakeholder management and storytelling to senior, non-technical audiences.

  • Familiarity with rail/transport demand, pricing, and revenue models (or analogous industries).

  • Ability to interrogate models and analysis (demand, elasticity, forecasting) and set best practice.

  • Commercial acumen: converting analysis into actionable strategy and measurable outcomes.

  • Working knowledge of SQL, Tableau/Power BI (able to guide and interpret, not necessarily build).

Desirable:

  • Background in revenue management, transport economics, or regulated environments.

  • Exposure to DfT reporting, business planning cycles, and scenario modelling.

  • Experience coordinating across multiple commercial teams (pricing, RM, forecasting, planning).

Interview Process

Stage 1: 45-minute intro with the Head of Commercial Strategy.Stage 2 (F2F): Deep dive, including a short task (e.g., summarising historical rail price-sensitivity research) and stakeholder presentation.

How to Apply

Send your CV to Mohammed Buhariwala at Harnham or connect on LinkedIn for the full brief.

KeywordsCommercial Strategy, Revenue Management, Pricing, Demand Forecasting, Elasticity, Business Planning, DfT Reporting, SQL, Tableau, Power BI, Transport Economics, Stakeholder Management, Team Leadership, London Hybrid.

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

SonicJobs' Terms & Conditions and Privacy Policy also apply.