Back to searchSenior CRM & Retention Marketing Manager
Artis Recruitment
Posted 6 hours ago, valid for 4 days
Bristol, City of Bristol BS1 6WS, England
£45,000 - £65,000 per annum
Full Time
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Sonic Summary
- We are seeking a CRM and E-commerce Optimisation Manager to lead retention and lifecycle marketing initiatives for a growing brand.
- The ideal candidate will have proven experience in CRM, email marketing, and conversion rate optimisation, particularly within a D2C or premium e-commerce environment.
- Key responsibilities include designing automated email campaigns, optimising customer journeys, and analysing performance data using tools like GA4 and Microsoft Clarity.
- The role offers a salary range of £45,000 to £65,000, depending on experience, along with a hybrid working model and flexible arrangements.
- Candidates should possess strong analytical skills, a retention-first mindset, and excellent stakeholder management abilities.
What you'll be doing?
The CRM and E-commerce Optimisation Manager will lead retention and lifecycle marketing strategies, delivering high-quality campaigns that maximise value from existing customers. Key responsibilities include:
Designing and executing automated email flows, segmentation, and personalised campaigns using platforms such as Klaviyo
Optimising customer journeys and conversion funnels through CRO methodologies, A/B testing, and analytics
Analysing performance data via GA4, Microsoft Clarity, and other tools to inform campaign strategy
Collaborating with e-commerce, digital, and product teams to improve Average Order Value (AOV), retention, and engagement
Supporting paid social and Google Ads campaigns where relevant
Managing agency and supplier relationships to ensure quality and brand consistency
Driving initiatives that align with brand values and enhance the customer experience
What experience you'll need to apply?
Proven experience in CRM, lifecycle marketing, and retention optimisation within a D2C or premium e-commerce brand
Deep expertise in email automation platforms (Klaviyo preferred) with flows, segmentation, and personalisation
Strong knowledge of CRO, testing frameworks, and analytics (GA4, Clarity)
Retention-first mindset, maximising value from existing customers
Experience with premium or technical brands, focusing on brand-building and education rather than high-volume discount campaigns
Excellent stakeholder management and collaboration skills
Data-driven with strong analytical skills
What you'll get in return for your experience?
45,000 - 65,000 (dependent on experience)
Hybrid working model
Flexible working arrangements
Additional benefits
What's next?
If this sounds like the right opportunity for you, get in touch with Dom today.
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