Head of Sales

Head of Sales

Location: Hybrid/in Cannock office 3 days a week WS12 2HA
Salary: £55,000 - £66,000 DoE. Up to £20,000 OTE commission
Contract Type: Full Time, Permanent
What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Additional Holiday Purchase, Health Cash Plan, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources!

Why Do We Want You

As the Head of Sales at Phoenix Health & Safety, part of Wilmington Plc you will take ownership of the entire sales division, driving strategic sales initiatives and leading a diverse, multi-channel sales team.

Your role will focus on fostering growth across outbound sales, account nurturing, key account management, partnerships, and field sales, ensuring that each team is aligned and performing to the highest standard.

Reporting to the Commercial and Sales Director, you will play a pivotal role in achieving Phoenix’s revenue and growth objectives while creating a sustainable, high-performing sales culture.

Please note: To complete your application, you will be redirected to Wilmington Plc’s career site.

At Wilmington Plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

Job Purpose, Tasks and Responsibilities

Purpose of the Role:

The Head of Sales will implement and execute strategic plans, optimise sales processes, drive team performance, and ensure strong alignment across sales, marketing, and service delivery functions. This role is integral to achieving business goals and maintaining high client satisfaction across all sales channels.

Key Responsibilities:

Strategic Sales Leadership & Execution

• Lead, develop, and mentor the sales team across outbound sales, account nurturing, key accounts, field sales, and partnerships.
• Support and execute the sales strategy, ensuring alignment with broader business goals and growth objectives.
• Set and monitor KPIs for each sales function, ensuring targets are met and exceeded.
• Develop performance plans for underperforming team members and foster a culture of continuous improvement.

Performance Management & Sales Process Optimisation

• Ensure that all sales teams are following best practices and maintaining the CRM system (HubSpot) to a high standard.
• Monitor team performance against targets, providing ongoing coaching and feedback to improve conversion rates, engagement, and revenue.
• Optimise and refine sales processes, ensuring efficient lead qualification, pipeline management, and opportunity closing.
• Work closely with the CRM and marketing teams to ensure seamless lead handovers and clear visibility into the sales pipeline.

Client Relationship & Account Management

• Develop and manage relationships with key clients, ensuring retention and expansion of strategic accounts.
• Lead the sales team in delivering tailored solutions to meet client needs, with a focus on long-term partnerships and revenue growth.
• Collaborate with account managers and field reps to optimise client experience and identify upsell/cross-sell opportunities.
• Work with the service delivery team to ensure smooth onboarding and project delivery for new clients.

Commercial Insights & Reporting

• Maintain accurate sales forecasting and reporting on KPIs, sales performance, and pipeline health.
• Present regular sales updates to senior leadership, including insights into client needs, market trends, and potential areas for improvement.
• Provide strategic input into the commercial roadmap based on market trends, sales feedback, and client insights.

Cross-Functional Collaboration

• Collaborate with the marketing, CRM, and service delivery teams to ensure alignment and smooth execution of sales strategies.
• Provide feedback on marketing campaigns, client communication, and service offerings to ensure market fit and sales readiness.
• Work with senior leadership to ensure commercial alignment across business units and foster strong inter-departmental collaboration.

What’s the Best Thing About This Role

You’ll have the opportunity to lead a highly motivated team in a growing organisation, shape sales strategy, and influence long-term business success.

As a key member of the leadership team, you'll play a central role in driving commercial growth, implementing innovative sales initiatives, and building a performance culture that rewards collaboration, creativity, and results.

You’ll also benefit from working in a supportive environment where your ideas are valued and your impact is visible.

What’s the Most Challenging Thing About This Role

Balancing strategic vision with hands-on leadership across multiple sales functions in a fast-paced, performance-driven environment.

You’ll need to manage competing priorities, maintain strong alignment between sales and other departments, and continuously adapt to market shifts and customer expectations while ensuring your team remains focused, motivated, and accountable.

This role requires a dynamic leader who thrives under pressure and leads with both confidence and empathy.

What We’re Looking For

To be successful in this role, you must have:

• Proven experience in leading B2B sales teams in a multi-channel environment (outbound, key accounts, partnerships, field sales).
• Strong track record of achieving and exceeding sales targets in a competitive market.
• Expertise in CRM systems (preferably HubSpot), sales reporting, and pipeline management.
• Highly developed leadership, communication, and coaching skills.
• Strategic thinker with a commercial mindset and ability to drive growth through data and insights.

To be successful in this role, it would be great if you have:

• Experience in service-driven or compliance-led sectors is highly desirable.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

About us

Phoenix Health & Safety is a leading provider of health and safety training and consultancy services. As part of Wilmington Plc, we benefit from the backing of a larger group while maintaining the agility and focus of a dedicated specialist. Our goal is to make workplaces safer through expert training, support, and advice that truly makes a difference.

Find What You’re Looking For

We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you

Join us and achieve more within your career with mutual respect, support and fair rewards.

Click on “APPLY” today!