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Brand Communications Manager
Assignment Type: 12-month fixed-term contract
Location: Chichester
Working Environment: Onsite
Pay type: Competitive, hourly pay rate
Our Client
The world's pre-eminent super-luxury automotive brand based in Goodwood, near Chichester, West Sussex, which comprises its global headquarters and Global Centre of Luxury Manufacturing Excellence.
The Role
Everything starts with passion at our luxurious automotive client. It turns a profession into a vocation. It drives them to keep reinventing mobility and to bring innovative ideas onto the roads. Enthusiasm for joint projects turns a department into a strong team where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work are united that they can shape the future together.
As a Brand Communications Manager, you will be part of a dynamic and collaborative team responsible for driving the Ownership Services brand communications strategy for Rolls-Royce globally. The team works closely with cross-functional stakeholders to deliver exceptional customer experiences and strengthen the brand's prestigious luxury positioning.
Key Accountabilities:
- Create, develop, implement, and manage Ownership Services content marketing by identifying and generating collateral that strengthens the brand perception, assists in the retention of existing Rolls-Royce owners, provides the best customer experience and drives product awareness and sales.
- Continue to build a strong and differentiated branding for Ownership Services to help build and strengthen the brand's global luxury positioning.
- Define and communicate the branding for Ownership Services to develop a unique, aspirational and differentiated image in the market to help retain existing owners, re-engage lapsed clients and stimulate demand and profit.
- Identify and select a channel strategy for Ownership Services communications to maximise effectiveness with identified groups, mainly existing Rolls-Royce owners. Devise and implement an appropriate messaging strategy for Rolls-Royce to each Ownership Services audience, ensuring an appropriate choice of message is delivered to the desired audience in the most effective manner to ensure maximum contribution to corporate objectives.
- Devise, execute, monitor and implement change so that projects are delivered on time and on budget.
- Monitor and control Ownership Services budget to ensure maximum results are delivered within budget through effective cost control.
- Monitor and react to metrics and reports to allow senior management to understand activity and react accordingly.
Skills & Qualifications:
- Significant marketing communications experience in the automotive and/or luxury sector.
- Understanding of the automotive industry
- Intermediate to advanced PC skills - packages including Word, Excel, PowerPoint, Adobe Acrobat X and Desktop Publishing. Experience with Adobe Design Standard software is desirable but not essential.
- Able to work against tight deadlines
- A high aptitude for retaining detailed information
- Excellent spelling and grammar
- A flexible individual with the ability to multitask
Benefits:
- Competitive hourly rate along with an annual performance-related bonus
- Access to a subsidised restaurant
- Hays Go1 training platform which offers a library of over 70,000 courses
- Access to Ben - Offers support across a wide range of topics such as mental health, well-being, financial or legal matters
- Local retail and restaurant discounts
- 35 days annual leave (Including bank holidays)
What next?If you are interested in this role, click 'apply now' to forward an up-to-date copy of your CV, send contact me on
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