CRM Operations Manager

TEST JOB PLEASE DO NOT APPLY

Were searching for a CRM Operations Manager to supercharge our customer communications. Youll build extraordinary campaigns and leverage our new CRM platforms to create personalised experiences that turn customers into fans. From day-to-day campaigns to strategic lifecycle management, you'll be making customer engagement magic happen.

So, do you love turning data into storytelling, technology into connection, and communications into unforgettable moments? Then this is the role for you!

Our Virgin Family

Join the Virgin Group a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric that's Virgin Red.

Tell me more

• Support the Marketing Operations Lead to drive retention and loyalty ensuring a material step-change in personalisation and targeting of our automated communications by harnessing our data.
• Own the build, set up, targetting, testing and execution of campaigns and lifecycle communications in Braze across channels including email, push notifications, in-app/in-browser messages, SMS and other digital channels to deliver measurable impact.
• Lead the end-to-end testing of campaigns and Canvas, working with the wider team to ensure its completed across communications channels.
• Plan and perform A/B testing to define and execute enhancements to conversion rates and campaign Return on Investment (ROI).
• Drive ongoing operational efficiencies by improving processes and championing communication best practices across the business.

What youll need

• CRM/Marketing Automation experience executing and optimising consumer-facing campaigns.
• Experience using Braze is a considerable advantage.
• Data analytics expertise for targeted, personalised marketing.
• Sharp project management skills and the ability to influence stakeholders.
• Loyalty programme expertise is a plus.
• HTML/front-end development skills are a plus
• Braze or marketing automation platform qualifications are a plus.
• Thrives in a dynamic, high-energy environment, with the ability to react quickly to change.
• A passion-driven, can-do attitude, and always ready to challenge the status quo.

The extra details

Role type: Permanent
Location: London hub (approx. once per week) & your home space
Salary: £46,000 £53,000 plus bonus - We're putting our salaries out there for everyone to see - no smoke and mirrors, just honest numbers. We'll offer a salary that matches your skills, always aiming for room to grow.
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, well try to find a perfect match for you and us.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn't just a list - it's your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a "it, let's do it pot" to enjoy being you, and a learning budget to fuel your curiosity. We've got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright. From electric vehicles to flexible volunteering, we're not just offering a job -

Some of the attributes that define a Virgin person just cant be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add Dyslexic Thinking . Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please dont hesitate to let us know.