Back to search
Head of Digital Marketing - B2C
Outskirts of Crawley, West Sussex
Hybrid working
80,000 to 100,000 DOE
Are you a Head of Digital looking for your next B2C opportunity? Lloyd Recruitment Services is partnering with a long-standing client to recruit a Head of Digital Marketing - B2C. This newly created role has been established to lead the digital marketing strategy, drive growth, and deliver best-in-class customer experiences across multiple channels.
About the Head of Digital Marketing Role:
This is an exciting opportunity to own and shape the digital marketing strategy for a high-profile B2C organisation. You'll lead a small team, oversee performance analytics, and deliver data-driven initiatives across websites, apps, email, social, and paid channels.
The role is open to candidates from a range of B2C sectors, including travel, insurance, retail, or financial services, with proven experience in digital leadership and transformation.
Head of Digital Marketing Key Responsibilities:
- Lead and execute the end-to-end digital marketing strategy, ensuring alignment with business objectives.
- Manage and mentor a high-performing digital team, fostering innovation, collaboration, and continuous improvement.
- Oversee and optimise all digital channels, including websites, apps, CRM, email, social, and paid campaigns.
- Use data and analytics to measure performance, maximise ROI, and inform strategy.
- Champion personalisation, automation, and AI-driven initiatives to enhance the customer experience.
- Manage budgets, agency relationships, and technology partners to deliver high-quality campaigns efficiently.
- Ensure compliance with GDPR, PECR, and other digital regulations.
- Collaborate with senior stakeholders to deliver a cohesive, commercially focused marketing roadmap.
About You:
- Proven experience in a senior B2C digital marketing role, leading strategy and execution.
- Track record of delivering successful digital campaigns and transformation projects.
- Expertise across SEO, PPC, CRO, content, social, and email marketing.
- Strong data and analytics skills, including GA4, SEMRush, and dashboards.
- Experience managing Optimizely / EPiServer or equivalent CMS platforms.
- Strong understanding of UX, A/B testing, and optimisation.
- Experienced in leveraging AI and personalisation to improve engagement and performance.
- Exceptional leadership, communication, and stakeholder management skills.
Why Apply?
- Competitive salary of 80,000-100,000
- Newly created role with scope to define the organisation's digital future
- Senior leadership position within a respected B2C organisation
- Supportive, inclusive, and forward-thinking culture
- Private medical insurance, enhanced pension, hybrid working, discounts, life assurance, and more
Extra info:
- Refer a friend and earn up to 500 (see website for details)
- Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful
- By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website)
Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.
