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About the Company
Our client are a leading, profitable membership organisation dedicated to delivering exceptional experiences and value to their members. With a strong heritage and a forward-thinking approach, they are committed to embracing innovation and staying ahead in a rapidly evolving digital landscape.
Role Overview
The Head of Digital Marketing is a brand-new, high-impact role created to give digital marketing its own strategic leadership. This is an exciting opportunity for an experienced digital marketing leader to shape and execute a transformative digital marketing strategy that will define the future of this organisation. You’ll have the autonomy to review, innovate, and deliver measurable results across all digital channels from web and CRM to social and emerging platforms.
This is not about maintaining the status quo; it’s about leading change, driving innovation, and creating a best-in-class digital marketing experience for their members. This is an ideal role if you are passionate about digital marketing transformation and want to make a tangible impact.
Key Responsibilities
- Strategic Leadership: Develop and own a comprehensive digital marketing strategy that drives growth, engagement, and retention.
- Digital Innovation: Identify opportunities to transform our digital ecosystem, leveraging emerging technologies and trends.
- Platform & UX Excellence: Oversee the optimisation of websites, apps, and digital touchpoints to deliver a seamless user experience.
- Data-Driven Decision Making: Champion a data-first culture, using insights to inform strategy and improve performance.
- Performance & ROI: Monitor KPIs and deliver measurable improvements in engagement, conversion, and channel optimisation.
- Team Leadership: Lead and develop a talented digital team, fostering a culture of innovation and high performance.
- Budget & Agency Management: Manage digital budgets and key agency relationships to ensure maximum value and impact.
Requirements
- Proven experience in a senior digital marketing leadership role with a track record of delivering successful digital strategies.
- Expertise across the full digital marketing mix including SEO, PPC, CRO, content, social, and CRM.
- Strong understanding of AI in digital marketing and its potential to enhance performance.
- Experience managing complex digital ecosystems, budgets, and third-party agencies.
- Highly data-literate, with deep knowledge of analytics tools (GA4, SEMRush, etc.).
- Exceptional stakeholder management and communication skills.
- Ideally, experience in travel, tourism, or B2C sectors.
