Marketing Manager

Job Title: Marketing Manager - Inbound DMC (Tourism)
Location: Edinburgh / Hybrid
Salary: 45,000 - 50,000 per annum

My client is a dynamic and growing inbound Destination Management Company (DMC) based in the heart of Edinburgh, providing tailor-made travel experiences to international clients. As they continue to expand, they are looking for an experienced and strategic Marketing Manager to join the team. This is an exciting opportunity to shape and lead their marketing initiatives.

The Role:
As the Marketing Manager, you will take the lead in developing, executing, and optimizing the marketing strategy to drive brand awareness, customer engagement, and business growth. Your role will focus on driving inbound leads, creating compelling content across various digital and traditional channels.

Key Responsibilities as a Marketing Manager:

• Develop and implement comprehensive marketing strategies to promote our inbound travel services and grow our brand presence.
• Manage and optimize multi-channel campaigns across social media, email, SEO, PPC, and content marketing platforms.
• Analyze market trends, customer data, and competitive landscape to inform strategic decisions and marketing tactics.
• Manage and grow the Group's social media presence across platforms like LinkedIn, Instagram, and Facebook.
• Collaborate with the sales and operations teams to ensure alignment of marketing strategies with business objectives.
• Utilize data-driven insights to measure campaign effectiveness and make continuous improvements.
• Oversee the management of digital tools, including the website and CRM, ensuring seamless user experience and strong conversion rates.
• Mentor and support the development of junior team members and external agencies.
• Where required, international travel will be in compliance with the company's Business Travel Policy

What We're Looking For:

• Proven experience (3-5 years) in marketing, ideally in the travel, tourism, or hospitality sector.
• A solid understanding of inbound marketing strategies and the use of media platforms (social, content, email, etc.) to drive results.
• Experience with Tourplan or similar DMC software is highly desirable.
• Strategic thinker with excellent analytical skills - you can turn data into actionable insights.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• A proactive, results-driven attitude with the ability to manage multiple projects simultaneously.
• A passion for travel and a deep understanding of Ireland and the UK as destinations.

What We Offer:

• Competitive salary of 45,000 - 50,000 depending on experience.
• Flexible working arrangements (Edinburgh-based with hybrid options).
• A dynamic and supportive team environment.
• Opportunities for professional development and career growth.
• Discretionary company bonus
• A chance to make a real impact within a growing business.

If you're a strategic, results-focused marketer with a passion for the travel industry, we'd love to hear from you! Please click to apply or send your CV to (url removed) or call Nichola on (phone number removed).