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- Own end-to-end marketing for a portfolio of events, with full accountability for driving delegate acquisition and revenue targets.
- Create and deliver compelling, multi-channel marketing campaigns using email, social media, SEO, PPC, and partner promotions.
- Build and manage long-term relationships with key media partners, industry associations, and influencers to expand audience reach.
- Craft engaging marketing copy for use across campaign materials, from event launch through to post-event comms.
- Collaborate closely with internal stakeholders, expert speakers, and event sponsors to maximise event promotion opportunities.
- Analyse marketing campaign performance to identify trends, refine strategies, and inform future decision-making.
- Actively nurture leads and past attendees to convert them into paying delegates.
- 3–4+ years’ experience in a B2B marketing role, ideally within events, publishing, exhibitions, or membership organisations.
- Proven track record in planning and delivering successful marketing campaigns across multiple channels.
- Skilled in email marketing, content creation, partner engagement, and lead generation.
- Excellent copywriting and communication skills, with a knack for writing persuasive and engaging content.
- Commercially minded and data-driven, with experience managing budgets and measuring ROI.
- Proactive, creative problem-solver who can work independently and manage deadlines with ease.
- Comfortable collaborating across teams and engaging with stakeholders at all levels.
