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ESSENTIAL EXPERIENCE: at least 5 years marketing experience within the hospitality industry.
DEADLINE: FRIDAY 5TH SEPTEMBER 11AM but may close early if a suitable number of applications are received.
Reporting to: Head of Sales
Location: Head Office in Shaftesbury Avenue or at other sites in Wembley Park, Brent Cross, Meridian Water, Canary Wharf, other project sites. 3-4 days on site, 1-2 days a week working from home.
Contract Type: Full time, 40 hours per week
Salary: £45,000 - £50,000 D.O.E
Troubadour is a company which specialises in large-scale installation theatres and studios.
We build and operate go-to destination venues that are fully flexible and contemporary, with the
ability to showcase world-class entertainment whilst providing a greater audience experience for all.
Were looking for a commercially-minded, creative Marketing Manager with a proven track record of delivering integrated, high-impact marketing strategies. With experience across sectors such as hospitality, the arts, TV & film, and destination-led event spaces, youll bring fresh thinking and data-informed insight to build brand awareness, drive engagement, and increase revenue. Youll collaborate across teams to ensure consistent, on-brand communications that resonate with audiences and partners alike.
REQUIRED:
- Proven Experience: Demonstrated success with a minimum of 5 years in delivering impactful B2B and B2C marketing campaigns, within theatres, TV & film studios, events and hospitality establishments.
- Organisational Prowess: A highly organised project manager with exceptional multitasking skills and a meticulous eye for detail.
- Content Expertise: A confident copywriter and content creator, adept at clearly briefing designers and other creative professionals.
- Digital Savvy: Comfortable using tools such as Mailchimp, Meta Ads Manager, and Google Analytics to execute and measure campaigns.
- Adaptability: Comfortable thriving in a fast-paced, collaborative environment with multiple stakeholders.
- Market Insight: A strong understanding of Londons dynamic cultural, hospitality, film and food scene.
- Passionate: A genuine passion for the arts, food and culture.
- Excellent written English.
DESIRABLE:
- Ability to use Content Management Systems (CMS) and Google Analytics.
- Proficiency in Canva and Adobe Creative Suite (primarily InDesign) for content creation, asset design, and visual storytelling.
RESPONSIBILITIES
Email, CRM & Web Management:
- Plan, write, and deliver engaging email newsletters to both B2B and B2C subscribers.
- Implement strategies to grow and segment Troubadours subscriber database.
- Manage and optimise all Troubadour websites, ensuring content is regularly updated, visually aligned with the brand, SEO-optimised, and conversion-focused.
Local Engagement & Partnerships:
- Lead local marketing initiatives, including strategic leafleting, out-of-home (OOH) advertising, signage, and immersive experiential marketing.
- Partner with PR and brand agencies to deliver targeted press campaigns.Work hand-in-hand with suppliers (e.g. Food & Beverage vendors, music bookers, corporate clients) to co-market their presence and maximize collective reach.
- Manage influencer relationships and co-ordinate successful new venue launches.
Content & Digital Storytelling:
- Craft and own the content strategy and calendar across all platforms, including social media, email, digital, and print.
- Create clear, engaging content tailored to diverse channels and audiences, aligning tone and message to each platform.Oversee the production of high-quality photo and video content whilst curating design briefs, styling, shot lists and collaborating effectively with freelance creatives when required.
- Lead content scheduling and publishing across platforms including Instagram, Facebook and emerging channels, leveraging insights to optimise performance.
Strategic Marketing & Campaign Leadership:
- Develop and execute a comprehensive marketing plan for all Troubadour businesses, targeting both B2B and B2C audiences.
- Plan and execute integrated campaigns that drive awareness, increase venue footfall, generate commercial leads, and grow event and F&B revenue streams.
- Project manage key initiatives, including launches, partnerships, large-scale campaigns, and engaging on-site activations.
- Ensure all marketing activities align seamlessly with the broader Troubadour marketing calendars.
Paid Media & Performance Analytics:
- Develop and manage paid media strategy (primarily social and PPC) with clearly defined KPIs and ROAS targets.
- Collaborate with analytics consultants and internal stakeholders to report campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards.
- Provide regular, insightful reports with actionable recommendations for continuous improvement.
TERMS & BENEFITS:
- Permanent, full time position
- Two days working from home at management discretion
- 24 days holiday allowance plus bank holidays, pro rata to length of contract
- 50% off any Troubadour operated restaurant when you are dining, outside of peak times
- Salary sacrifice pension scheme and access to the Mintago benefits system
