Senior Marketing Manager

We are partnering with a high growth, sales based consultancy arm of a leading Professional Services Recruitment Consultancy firm in London. They are looking to hire a Senior Marketing Manager into their London offices. This role sits in the global team and will have international remit.

Client Details

The business are a high growth arm of an established, global recruitment consultancy who are looking to hire a Senior Marketing Manager into their team, reporting to the Global Marketing Director. This role will be instrumental in developing a lead generation focused marketing strategy and for owning the ABM plan.

Description

Key responsibilities of the Senior Marketing Manager:

• Working closely with sales leaders and Global Marketing Director, the Senior Marketing Manager will drive a proactive cross-channel tactical programme to support the overall Enterprise Solutions business strategy.
• Own and deliver the global marketing plan to deliver business objectives and drive business growth.
• Develop and implement demand generation strategies to meet sales leads goals.
• Create and roll out account based marketing plans to drive both client expansion and new client acquisition.
• Content: Define and execute content plans to align to the sales cycle & ABM strategy
• Management: Manage two marketing executives to effective executive events and campaigns across multiple channels. Leading from the front and inspiring growth
• Partnerships: Build relationships with key partners and utilize their networks to build brand awareness and increase the number of contacts on our database
• CRM: define audience and lifecycles and work with CRM team to deliver acquisition, nurture and expansion campaigns
• Digital paid campaigns: Build campaigns to drive leads
• Budget planning: define spending and monitor ROI and reshape where needed
• Support of implementation teams with active recruitment projects
• Sales materials: develop and maintain sales collateral and marketing resources
• Social: Overall management of Social Media. Build followership and engagement of LinkedIn pages
• Website: ensure our website is kept current and optimised by the web teams and develop campaigns to drive traffic
• Ensure effective tracking of all marketing activity and regular report to sales and operational teams on progress

Profile

The successful candidate:

• Knowledge of B2B marketing strategies, channels, and branding
• Experienced analyzing conversion data, ROI, and other analytically oriented material
• Experience running B2B CRM campaigns as well as ABM exposure
• Strong project management, multitasking, and decision-making skills with a problem-solving attitude
• Very high attention to detail
• Solid stakeholder management is critical for this role
• Team-player and self-motivated to help to grow the PO brand
• Ability to think creatively and innovatively
• Leadership, negotiation, and convincing skills to ensure high-quality collaboration with local/regional marketing & business teams
• English advanced level required with strong written and oral communication skills, additional languages will be considered as a plus

Job Offer

Competitive