TikTok Shop & Creator Manager

We’re looking for a TikTok Shop & Creator Manager to lead our TikTok commerce operations and affiliate campaigns across both agency and client accounts. You’ll manage shop performance, platform-led promotions, and creator partnerships, ensuring nothing falls through the cracks while unlocking growth across the board.

This is a hands-on role with real ownership. You’ll be the key point of contact across TikTok Shop, creators, and clients, optimising listings, running creator campaigns, reporting performance, and leading strategy.

• Oversee end-to-end TikTok Shop execution across multiple client brands
• Optimise product listings and shop infrastructure for visibility and conversion
• Lead planning and execution of TikTok promotions (e.g. Flash Sales, Daily Deals, Platform Campaigns)
• Monitor platform trends, pricing, and competitor activity to stay ahead
• Track KPIs weekly/monthly, including traffic, sales, conversion rates, and commission performance
• Use performance data to adjust content strategy, deals, and affiliate focus in real-time
• Create and present campaign strategies and proposals to clients with clear business objectives
• Deliver performance reporting and insights in regular client check-ins

• Source, vet, and onboard TikTok creators and affiliates for Shop campaigns
• Lead creator campaign execution: brief talent, track deliverables, approve content, and measure ROI
• Structure affiliate incentives and commission models to meet ROI goals
• Align all partnerships with TikTok Shop campaigns and client commercial objectives
• Run gifting and seeding initiatives to drive organic UGC and creator buzz
• Maintain and grow a trusted network of creators, agencies, and brand advocates
• Stay on top of creator trends and rising talent in the TikTok ecosystem
• Ensure creators are aligned on deliverables, voice, and brand expectations
• Oversee communications across Lark and TikTok Manager for campaign coordination

• Experienced in TikTok Shop: You’ve run or supported high-performing shops, ideally across multiple accounts
• Naturally analytical: You track performance, optimise based on insights, and speak confidently about ROI
• Creator-savvy: You understand what makes creator content convert, and you can manage multiple campaigns at once
• Comfortable with clients: You can present strategy, deliver insights, and manage expectations clearly
• Highly organised: You thrive in a fast-moving environment and can manage multiple touchpoints
• Platform-native: You understand how TikTok works, from meme culture to sales funnels

• Salary: £32–36k per year, based on experience
• Bonus Days Off: Your birthday & FBU anniversary off — no holiday used
• 28 Days Paid Holiday (in addition to bonus days)
• Learning Fund: £200 per year for courses, books, or subscriptions that grow your skills
• Quarterly Bonus Potential (after probation) tied to clear KPIs
• Career Growth: Step into a leadership role as the team and client base expands