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An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.
As Head of Marketing, you will be responsible for setting the long-term vision, driving innovative marketing execution and building a globally resonant presence for the businesses festivals.
Key responsibilities include:
- Defining and executing the long-term marketing vision across the business's festival portfolio
- Translating brand strategy into data-driven, culturally rich multi-channel marketing campaigns
- Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
- Evolving the business marketing stack to include predictive analytics and AI-driven insights
- Owning the global festival marketing budget; forecast, manage, and optimise for ROI
- Defining and tracking KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
- Building and mentoring a high-performing team across creative, digital, media, and CRM
The ideal candidate will have:
- Detailed marketing leadership experience in live entertainment, music, media, or global brand - Ideally with festival marketing experience
- Demonstrated success leading large-scale, multi-market campaigns and teams
- Experience being hands-on managing a junior team, spotting upskilling and training opportunities, providing mentorship and coaching to ensure success and growth for direct reports
- Deep fluency in youth culture, music trends, and the global Black diaspora
- Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
