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Our Client is a top ranking Civil Fraud and Commercial Litigation firm with offices based in the City of London. They are looking for a Marketing Manager to deal with all aspects of the firm's Marketing and PR Strategy. This is a new position which is a stand alone role. It requires a Strategic thinker with good project management skills to deliver a wide range of marketing and Comms initiatives that will build brand awareness and support revenue growth.
Core Duties will include the following:
Develop and implement a marketing plan aligned to firm-wide and practice group objectives in conjunction with the individual partners so that they continue marketing authentically.
Assess and pursue flagship conferences, sponsorship opportunities and speaking engagements that position the firm as thought leaders with desired target audiences.
Identify opportunities for brand positioning and differentiation in the legal market.
Monitor marketing ROI, using data and analytics to refine strategy and demonstrate impact.
Public Relations & Communications
Have pre-existing relationships with key legal and business press; manage media enquiries and press releases. This is in addition to building strong relationships with the firm's existing agencies.
Draft and place thought leadership content in relevant publications and platforms.
Draft directory entries i.e. Chambers, and liaise with publishers
Maintain consistency of tone, style, and messaging across all external communications. Doing this in a way that works with each partner and department's style.
Oversee the firm’s website, ensuring content is accurate, engaging and up to date.
Manage social media channels with regular, relevant posts that reflect firm culture and expertise.
Work with fee earners to generate quality written content, including blogs, insights, and newsletters.
Explore SEO and analytics tools to drive digital visibility.
Client Development & BD Support
Support partners in the creation of pitches, credentials and capability statements.
Create targeted marketing campaigns to support sector or practice-specific growth.
Brand & Visual Identity
Coordinate design of marketing collateral, including brochures, presentations and templates.
Champion internal engagement by producing internal newsletters and firm-wide announcements.
Support internal stakeholders (Partners & HR) on initiatives such as ESG, charity partnerships and enhancing the firm's EVP.
Track PR/media coverage and produce regular reports for management.
Ensure marketing and communications activities comply with SRA guidance and GDPR.
Ideal Candidates MUST have the following:
Minimum of 5 years’ experience in a legal or professional services marketing/communications role.
Experience in PR/media relations in the legal sector.
Demonstrated ability to work independently and strategically, with hands-on delivery.
Strong writing, editing and content creation skills.
Confidently managing projects and engaging with stakeholders and partners.
Experience of managing external agencies and suppliers
Comfortable using CMS, email marketing tools, and social media platforms.
Commercial mindset with attention to brand and reputation management.
