Conversion Rate Optimisation (CRO) Manager

Conversion Rate Optimisation (CRO) Manager, London - Up to £50K plus benefitsThis fast growth, disruptive digital marketing agency in London have a team of talented and innovative marketers and their looking to add a highly analytical an CRO (Conversion Optimisation) Manager to join their team.This CRO (Conversion Optimisation) Manager will have the opportunity to contribute to their diverse range of projects.This CRO (Conversion Optimisation) Manager responsibilities include:

- Lead CRO Strategy: You’ll take charge of optimizing websites for multiple clients, using a strategic approach to develop and execute conversion rate optimization roadmaps. You’ll work across different sectors, meaning you’ll need to adapt your approach to fit the specific goals and challenges of each client.

- A/B and Multivariate Testing: You’ll design, run, and evaluate tests using platforms like Optimizely, VWO, Piano, or Zephr. Your goal will be to identify areas for improvement in user experience and conversion, experimenting with different variations to increase results.

- Data Interpretation: Using tools like GA4, Amplitude, Mixpanel, and Adobe Analytics, you'll analyze data from tests to extract meaningful insights. Your ability to translate data into actionable recommendations will be key to improving conversion rates.

- Collaborative Execution: You'll collaborate with front-end developers, UX designers, and strategists to implement tests and optimize web pages. Ensuring a seamless collaboration between the technical and creative teams will be important for successful experimentation.

- Team Leadership: As a CRO Manager, you’ll coach and mentor a growing team of CRO professionals. This will involve helping them refine their skills and contribute to shaping the future of the agency’s optimization strategies.

- Client Relationship Building: Beyond the technical work, you’ll play a key role in building strong relationships with clients, acting as a trusted advisor for all things related to CRO, experimentation, and UX.

This CRO (Conversion Optimisation) Manager’s required qualifications are:

- 3+ years’ experience in CRO/UX Optimization: Ideally, you’ve worked on the agency side, which would give you exposure to multiple clients and industries. You should have hands-on experience in creating and executing conversion strategies.

- Experience with Testing Platforms: Familiarity with Optimizely, VWO, Piano, or Zephr is essential, as you’ll be using these tools to create experiments and improve websites.

- Proficiency with Data Tools: GA4 is a must-have, but experience with other analytics platforms like Amplitude, Mixpanel, or Adobe Analytics is also valuable. You’ll need to extract insights from data to inform decisions.

- Analytical Skills: The ideal candidate should have a strong analytical mindset, with a deep understanding of statistics and experimentation principles. You’ll need to be comfortable working with data to guide decisions.

- Strong Communication & Client Handling Skills: You’ll be interacting with clients, so you must be able to clearly communicate complex data insights and optimization strategies in a way that is understandable and actionable for them.

- Bonus: HTML/CSS/JS Knowledge: While front-end developers will support you with the coding aspect, having a basic understanding of HTML, CSS, and JavaScript will certainly help you communicate more effectively with the technical team and understand the constraints of the platform you’re working with.

What this CRO (Conversion Optimisation) Manager role offers:

- Growth & Leadership: You’ll have the chance to develop your CRO expertise while growing and shaping a dynamic team.

- Exciting Clients: Work on optimization strategies for some of the most exciting brands globally—perfect for someone looking to make a big impact.

- Collaboration: A chance to collaborate with a range of specialists across UX, design, and development teams, ensuring your work is implemented efficiently and effectively.

- It sounds like a fantastic opportunity for someone with experience in CRO, UX optimization, and a strong data-driven mindset. The role not only offers the chance to lead strategies and work with top-tier brands but also the opportunity to develop and guide a team. If you're passionate about conversion optimization and want to help clients improve their digital experiences, this role is a great fit!

Are you the CRO (Conversion Optimisation) Manager we’re looking for? If so, please get in touch quoting job reference AP1120.Please also visit www.air-recruitment.com