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Job title: German speaking Loyalty Specialist - Germany & Benelux
Job type: Permanent/Full time
Location: London
Working pattern: Hybrid (3 days in the office, 2 days WFH)
Salary: up to 48,000/Year
We're supporting a world-renowned global lifestyle brand in their search for a German speaking Loyalty Specialist to join their European team, focusing on the Germany and Benelux regions.
This is a fantastic opportunity for someone with a strong CRM or loyalty background who's ready to own regional strategy and execution - bringing a customer-first approach to a brand that values both tradition and modern thinking.
About the Role: You'll play a key role in launching, developing, and executing the loyalty marketing strategy for Germany and Benelux, ensuring customers receive best-in-class experiences across all channels. Reporting to the Loyalty & CRM Lead, you'll work cross-functionally with European cluster teams, global teams, and local market stakeholders.
Key Responsibilities:
- Develop and deliver a regional loyalty marketing plan to drive member acquisition, engagement, value, and retention.
- Define locally relevant member propositions, benefits, and rewards in line with brand equity and market insights.
- Improve the member experience by identifying ways to reduce friction in reward activation and increase active engagement.
- Ensure loyalty communications and activations are integrated into wider cluster marketing and GTM (Go-to-Market) plans.
- Act as an internal ambassador for loyalty in your region - educating stakeholders and sharing market performance updates.
- Lead the rollout of loyalty toolkits, communications, and activations across Retail, Wholesale, E-commerce, and App channels.
- Create playbooks to support loyalty rollout and training in new markets.
- Collaborate with key partners (Marketing, Retail, Franchise, Ecom, App) to align on strategies, planning, and delivery.
- Support planning and execution of promotional and brand moments with loyalty-specific strategies.
- Monitor and manage the loyalty budget to maximise ROI.
- Help evaluate and identify the best partners to support loyalty strategy.
- Use strategic analysis and insights from multiple data sources to support decisions and drive a test-and-learn culture.
- Generate reports, track trends, and benchmark performance to measure progress against loyalty KPIs.
- Analyse performance across CRM touchpoints (Retail, Wholesale, Ecom, App) and translate findings into actionable insight.
- Build insight reports and recommendations for senior stakeholders in a clear, value-driven format.
About You :
- Fluent in English and German (spoken and written).
- Proven experience in a similar role that focuses on membership or loyalty programmes
- A strong track record in delivering results through multi-channel loyalty campaigns.
- Excellent cross-functional collaboration and stakeholder management skills.
