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The Head of Marketing will oversee the development and execution of effective marketing strategies within the business. This London-based role requires strong leadership skills and a proven ability to deliver results.
Client Details
Leading events business in London who are looking for a new Marketing Lead.
Description
Plan and execute the company's brand, marketing and data strategy, for new and existing products and services
Plan a rolling three-year marketing plan and present to senior management
Participate in senior management meetings and contribute towards strategic decision making
Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement
Set and manage an annual marketing budget
Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance
Manage external agencies providing PR, media, exhibition and design services
Monitor and report on the effectiveness of all marketing campaigns
Manage and control the company's websites and social media channels
Maximize the use of data in driving strategy and communicating with customers
Review and react to changes in market, trends, competitors and adapt marketing activities accordingly
Identify new business opportunities
Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated
Profile
Bachelor's degree (or equivalent) in marketing, advertising, or communications
Experience in B2B digital marketing
Experience managing a team and reporting to senior management
Experience in the Events and/ or publications industry
Job Offer
- Competitive salary in the range of 80,000 and 85,000 per annum.
- Opportunity to work within a mid-sized company in the events in industry
- Collaborative and innovative work environment in London.
- Exposure to high-impact projects and strategic decision-making.
- Potential for professional development and career progression.
If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply today!
