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Position: Marketing Director - MLM Implementation
Location: Head Office - Leeds - Remote Working
Reports to: Chief Executive Officer
Type: Full-Time
Salary Guide: Negotiable
Company Overview: Smile White is one of the UK's fastest-growing dental brands, transforming smiles with cutting-edge clear aligners and teeth whitening solutions that deliver results while prioritising customer satisfaction and community engagement. With a compelling growth plan over the next three years, we are looking to enhance our marketing efforts through the implementation of a robust Multi-Level Marketing (MLM) strategy. We are dedicated to creating a positive impact in the lives of our customers and distribution partners by empowering them with the best tools and products available.
Role Overview: The Marketing Director will be responsible for developing and implementing a comprehensive Multi-Level Marketing strategy aimed at supporting Smile White's ambitious growth plans. This role will focus on leveraging the MLM model to drive sales, enhance brand awareness, and foster a strong community among our independent distributors. The ideal candidate will have a proven track record in a similar role, demonstrating a successful history in building and nurturing an MLM culture.
Key Responsibilities:
Strategy Development:
- Design and implement a detailed Multi-Level Marketing strategy that aligns with Smile White's growth objectives for the next three years.
- Analyse market trends and competitors to identify unique opportunities within the MLM space for growth and customer engagement.
MLM Culture Building:
- Foster a thriving MLM culture within the organization that motivates distributors and promotes teamwork and success.
- Create effective communication plans that resonate with both current and potential distributors, ensuring alignment with company values and mission.
Training and Development:
- Develop and deliver training programs aimed at empowering distributors with the knowledge and skills necessary to succeed within the MLM framework.
- Establish mentorship programs that connect experienced leaders with newer distributors to drive engagement and retention.
Performance Tracking:
- Set and monitor key performance indicators (KPIs) for the MLM program, assessing effectiveness and making recommendations for continuous improvement.
- Provide regular reports to the executive team on MLM program performance and growth progress.
Cross-Functional Collaboration:
- Work closely with sales, product development, and customer service teams to ensure alignment and support for the MLM initiative.
- Collaborate with the marketing team to create promotional materials and campaigns tailored to MLM distributors and their networks.
Community Engagement:
- Develop and execute community-building initiatives that encourage distributor interaction and collaboration.
- Organise events, webinars, and conferences to promote networking and training opportunities for the MLM distributor community.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5-7 years of experience in a marketing role, specifically within a Multi-Level Marketing company.
- Proven track record of driving successful MLM strategies and fostering a strong MLM culture.
- Strong background in sales, brand management, and consumer engagement.
- Exceptional leadership and interpersonal skills, with a talent for motivating and inspiring teams.
- Excellent communication and presentation skills, both written and verbal.
- Data-driven mindset with the ability to analyse performance metrics and adapt strategies accordingly.
By joining Smile White, you will become part of a dynamic and forward-thinking company poised for growth in the oral care and cosmetics industry. You will have the opportunity to shape our marketing strategy and directly impact our success, working alongside a passionate team dedicated to empowering our customers and distributors alike. If you are a visionary leader with a strong background in Multi-Level Marketing, we would love to hear from you!
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