- Develop, implement, and manage the client's social media strategy with a focus on content creation.
- Create and curate high-quality, engaging content for the client's social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Plan and execute content calendars, ensuring timely and relevant posts.
- Monitor and respond to social media interactions.
- Analyze social media performance metrics and provide insights and recommendations.
- Collaborate with the marketing team to align social media strategy with overall marketing goals.
- Stay up-to-date with the latest social media trends and best practices.
- Approximately 3 years of experience as a Social Media Manager or similar role.
- Proven experience in content creation for social media.
- Excellent knowledge of social media platforms and best practices.
- Strong written and verbal communication skills.
- Creative thinking and ability to generate innovative content ideas.
- Experience with social media analytics tools.
- Ability to work independently and as part of a team.
- Bachelor's degree in Marketing, Communications, or related field preferred.
- Experience in the retail industry is a plus.