Regional Sales Manager - North

Regional Sales Manager - North UK

Location: North UK, ideally based in or around Manchester area

Employment Type: Full-time

Salary: Circa £45-50k basic + car, laptop, mobile + uncapped commission (OTE circa £90k)

A pioneering British technology company in the catering equipment sector is seeking a Regional Sales Manager to join its high-performing commercial team. This is a fantastic opportunity to represent award-winning, innovative products that are transforming the professional kitchen space with high-efficiency, low-energy technology.

This field-based role is focused on identifying and developing new business opportunities while building and nurturing long-term relationships with dealers, end users, and stakeholders across the North of England.

Key Responsibilities:

• Drive new business growth and increase market share across the region
• Build and maintain strong relationships with existing and prospective clients in the catering industry
• Promote and educate partners and customers on the benefits of cutting-edge cooking technologies
• Meet and exceed sales targets, working independently and in line with company KPIs
• Work closely with the wider sales, marketing, and technical teams to support client success
• Leverage CRM tools to manage pipelines and customer engagement
• Act as a brand ambassador, attending trade events, demonstrations, and client meetings

Candidate Profile:

• Proven sales experience, ideally within the catering, foodservice, or kitchen equipment industry
• Confident communicator with strong negotiation and presentation skills
• Comfortable introducing and promoting disruptive technologies to the market
• Self-motivated, target-driven, and capable of working autonomously in the field
• Strategic and analytical approach to business development
• Experience working with dealer networks and end users
• Proficiency in CRM platforms and general IT tools

What’s on Offer:

• Competitive base salary
• Uncapped commission scheme with realistic OTE of £90k
• Company car, laptop, and work mobile
• Autonomy and flexibility to manage your own region
• The chance to represent an award-winning product portfolio at the forefront of sustainable innovation

If you are interested in the role of Regional Sales Manager - North and feel that you have the relevant experience, please contact your Recruitment Partner, Lisa Logan at Unicorn Resourcing on or email

If this job isn't exactly right for you but you're looking for something new, please contact us for a confidential career discussion.

Unicorn Resourcing Limited is acting as an Employment Agency in regard to this Permanent opportunity.