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Sales and Marketing Director – Leisure & Lifestyle New Business
Salary: £90,000 - £120,000+
Location: Northwest England
Travel Required: Liverpool, Sheffield, Bristol, Southwest, London, North
About the Company
A fast-growing, community-led leisure and lifestyle business with a strong focus on fitness, community and social sports with new openings and more in pipeline. The company aims to scale up within the next five years, targeting £10+ million in annual revenues. The business is culture-driven, ambitious, and operates with a tight-knit executive team based in the Northwest.
Role Overview
The Sales and Marketing Director will spearhead the company's growth strategy, driving new business development and scaling operations across multiple sites. This hands-on leadership role is ideal for someone with proven experience in scaling leisure, fitness, or food and beverage operations, particularly within multi-site environments. The Director will be responsible for building brand credibility, expanding revenue streams, and ensuring the business resonates with Gen Z and community-focused audiences.
Key Responsibilities
- Develop and execute a comprehensive sales and marketing strategy to support rapid site expansion and revenue growth targets.
- Lead, inspire, and grow high-performing sales and marketing teams, fostering a results-driven and collaborative culture.
- Oversee all marketing activities (digital, social, print, PR) to maximize brand awareness, drive online engagement, and support site launches.
- Identify and develop new revenue streams, including fitness memberships, food and beverage, retail, and social sports events.
- Build and maintain strong relationships with key partners, stakeholders, and communities in each region.
- Analyze market trends, competitor activity, and consumer insights to inform business strategy and marketing campaigns.
- Ensure seamless collaboration with the CEO (sport and brand visionary) and CFO (commercial and culture lead), contributing to executive decision-making and business planning.
- Oversee budget management, ROI analysis, and performance reporting for all sales and marketing initiatives.
- Act as a brand ambassador, enhancing the company's reputation and appeal to Gen Z and local communities through innovative, inclusive, and socially engaging offerings.
Candidate Profile
- Demonstrable success in scaling leisure, fitness, or food and beverage businesses, ideally with multi-site, community-led, or lifestyle brands.
- Proven ability to deliver ambitious growth targets and manage business development pipelines in fast-paced environments.
- Hands-on, energetic leader with a track record of building and motivating teams through periods of rapid expansion.
- Deep understanding of digital marketing, social media, and brand-building for Gen Z and community audiences.
- Commercially astute with strong analytical, negotiation, and stakeholder management skills.
- Experience launching new sites, driving local engagement, and developing innovative sales and marketing campaigns.
- Willingness to travel regularly between Liverpool, Sheffield, Bristol, London, and other UK sites as required.
- Comfortable working in a dynamic, entrepreneurial, and culture-driven business with a flat executive structure.
Desirable Experience
- Previous roles in fitness, food service, social sports, or lifestyle retail operations.
- Experience with community engagement, grassroots marketing, and building social, inclusive environments.
- Familiarity with launching or operating community-led fitness or social sports venues targeting Gen Z.
What We Offer
- Opportunity to shape and scale a unique leisure and lifestyle brand with national ambitions.
- Collaborative, high-energy executive team with a strong culture and clear vision.
- Competitive salary and performance-based incentives.
- Significant scope for personal growth and career progression as the business expands.
To apply, bring your passion for fitness, food, and community – and your proven ability to turn ambitious growth plans into reality - then pop an updated cv to for review!!
