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Fully Remote - Lead Marketing Analyst
We are working with a travel company who are looking to add a Lead Marketing Analyst to join their fully remote team!
What you'll do:
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Lead and improve marketing effectiveness strategy, including attribution and channel classification
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Manage and integrate data from tools like Segment, Google Ads, Meta, Braze, and our data warehouse
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Collaborate with analytics and engineering teams on data design and solutions
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Build and automate reports and dashboards that inform key business decisions
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Mentor and grow the Marketing Analytics team
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Work with Product, Finance, and Marketing leadership on strategic initiatives
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Drive ongoing improvements in marketing analytics processes and tools
What we're looking for:
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5+ years' experience in marketing analytics or a related field (agency background a bonus)
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Deep knowledge of digital marketing channels and metrics (Paid Search, Paid Social, SEO, Affiliates, CRM, Partnerships)
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Strong skills in attribution, media mix modeling, incrementality testing, and funnel analysis
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Proficient in SQL, data warehouses, BI tools, and marketing platforms
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Excellent analytical mindset with attention to detail and clear communication
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Team management experience is a plus
