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Central Employment are working with an expanding Performance Marketing Agency in Newcastle, as they look to recruit a data focused, PPC Specialist.
PPC Specialist:
You will be responsible for the paid (Google and Microsoft Ads) elements of a portfolio of clients' integrated, multi-channel campaigns. You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.
The Paid Search campaigns involve significant planning and strategy and you will collaborate with the agencies software development teams and wider marketing specialists, to utilise and support the delivery of paid search campaign objectives.
PPC Specialist role:-
- Ownership of Google and Microsoft Ads campaigns for their full lifecycle
- Onboard new PPC accounts, post the BD teams process
- optimise current campaigns to achieve key client paid advertising targets
- Restructure campaigns and accounts for improved performance
- Evaluate campaign performance
- Monitor account performance to spot potential issues or opportunities for improvement, acting accordingly to implement any necessary changes
Essential Experience/Skills:
You will have a proven successful track record of managing and developing:
- 2-3 yrs dedicated Paid Search experience
- Worked within a PPC Agency
- Deep roots in Google Ads, PMax and Shopping
- New account structures and strategies based on a client's product or service offering
- Multi-channel accounts using a mix of ad technologies and platforms
- Feed optimisation for shopping feeds
- Google Ads and Analytics integration for tracking and reporting.
- The ability to produce reports for account performance (monthly and ad hoc)
