Marketing Campaigns Project Manager

Marketing Campaigns Project Manager

Northampton - Office-based, Full-time, Permanent

Do you thrive on taking ownership of marketing projects and delivering measurable results? We are seeking a hands-on, commercially driven Marketing Campaigns Project Manager to design, implement, and optimise multi-channel campaigns that directly drive B2B lead generation.

This is a unique opportunity to join a high-growth organisation where marketing is at the core of business success. You will work across diverse SME sectors, manage targeted campaigns from brief to execution, and play a pivotal role in both established and emerging initiatives, including the launch of a brand-new comparison website.

What you'll do

• * End-to-End Campaign Ownership

o Take briefs from the Head of Marketing and convert them into actionable campaigns.
o Plan, design, deliver, and measure activity across multiple SME verticals (e.g., scaffolding, gaming, glamping, climbing).
o Ensure campaigns are multi-channel, integrated, and commercially impactful.

• Content & Copywriting

o Produce compelling copy for web, email, social, PR, direct mail, and introducer/partner materials.
o Write persuasive, audience-focused messaging that converts interest into qualified leads.

• Introducer & Partner Marketing

o Create tailored materials for introducers such as vendors, solicitors, and accountants.
o Build campaigns to strengthen and grow these partnerships.

• Sector-Specific & Sub-Brand Projects

o Take ownership of sector marketing projects (e.g., scaffolding finance campaigns).
o Lead promotion of a new comparison website brand, driving awareness and user acquisition.

• Events & Exhibitions

o Plan and support exhibitions across target industries.
o Produce creative collateral and ensure the brand is represented with impact.

• Digital & SEO

o Support link building and digital PR initiatives.
o Ensure campaign landing pages and content are SEO optimised to drive visibility.

• Analytics & ROI

o Monitor campaign performance using analytics tools.
o Report on ROI, lead generation, and conversion effectiveness, making recommendations for improvement.

What you'll bring

• Education: Minimum 2:1 degree in Marketing, English, Creative Writing, Business, or related.
• Experience: 7-10+ years in B2B marketing, ideally in lead generation-heavy industries such as professional services, fintech, SaaS, recruitment, asset finance, or other SME-targeted businesses.

• Core Skills:

o Outstanding copywriting skills (essential).
o Proven ability to plan and deliver full 360 campaigns.
o Working knowledge of SEO (on-page optimisation, content schema).
o Familiarity with Adobe Creative Suite to create/edit marketing assets.
o Strong digital marketing knowledge (email, social, Google Ads, PR).

• Commerciality: Data-aware, ROI-driven, confident with numbers, and able to make evidence-based decisions.
• Personality:

o Proactive, resilient, and thrives under pressure.
o Comfortable juggling multiple projects and adapting to changing priorities.
o Confident, outspoken, and commercially minded.
o Brings fresh ideas and perspectives from outside finance while being committed to delivery.

The Offer

• Salary: 50-55k (flexible up to 60k for exceptional candidates) + bonus.
• Location: Northampton - office-based, 5 days per week.
• A hands-on role with real responsibility, working directly with the Head of Marketing and senior leadership on visible, business-critical campaigns.

Apply in confidence quoting reference LX (phone number removed)