Marketing Manager

I am seeking a dynamic and results-driven B2C Marketing Manager to lead and execute marketing strategies that drive customer acquisition, engagement, and retention. This role is ideal for a creative and analytical marketer who thrives in a fast-paced environment and is passionate about building strong consumer brands.

• Develop and implement comprehensive B2C marketing strategies aligned with business goals.
• Conduct market research and consumer insights to inform campaign development.
• Define and track KPIs to measure campaign effectiveness and ROI.
• Plan, execute, and optimize multi-channel marketing campaigns (email, social media, digital advertising, influencer marketing, etc.).
• Collaborate with creative, content, and product teams to ensure brand consistency and compelling messaging.
• Manage marketing calendars and ensure timely delivery of campaigns
• Oversee SEO/SEM, paid media, and website optimization efforts.
• Leverage data analytics tools (e.g., Google Analytics, CRM platforms) to monitor performance and identify growth opportunities.
• Develop and manage loyalty programs, referral campaigns, and customer lifecycle marketing.
• Use segmentation and personalization to enhance customer experience and retention.
• Manage marketing budgets and allocate resources effectively.
• Lead and mentor junior marketing team members or external agencies.

• Bachelor’s degree in Marketing, Business, Communications, or related field 
• 5+ years of experience in B2C marketing, preferably in e-commerce, retail, or consumer goods.
• Proven track record of successful campaign execution and performance marketing.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication, project management, and analytical skills.
• Creative thinker with a customer-first mindset.

Preferred Skills:

• Experience with CRM platforms (e.g., HubSpot, Salesforce).
• Familiarity with A/B testing and conversion rate optimization.
• Knowledge of branding and storytelling techniques.
• Ability to work cross-functionally and manage multiple stakeholders.

• Competitive salary and benefits package.
• Flexible work environment.
• Opportunity to shape the future of a growing brand.
• Collaborative and innovative team culture.

Apply now for immediate consideration!